Vad är ett professionellt möte, vem arrangerar, vem är kunden, vilken plats används? Hur kan infrastruktur och planering skapa bättre möten? Hur inverkar image- och relationsmarknadsföring på att sälja in platsen?

Detta är några av de frågor som Göran Andersson behandlar i denna rapport, som dels är en studie av det komplexa fenomenet professionella möten, dels beskriver och förklarar förutsättningarna för professionella möten i en storstadsregion som Stockholm.

In the West today, jobs in traditional manufacture line of business are being reduced. Employment has to be provided in new ways, in other business sectors, to ensure future welfare. Jobs are more likely to be found in the growing service industry. One of the fastest growing industries in the world right now is Tourism. Research has shown that strategic planning is of grate importance to succeed with an investment in tourism.

In Sweden only half of the urban communes report that they have a strategic tourism plan. Numerous sources outpoint the importance of a tourism strategy, but none of them reveals how this type of activities can be undertaken. The research question to be answered in this essay is “how can a Swedish urban community tourism strategy develop and be implemented?” The purpose is “from an urban community perspective, to seek new insights that can contribute with knowledge on how to develop and implement an urban community tourism strategy”.

A qualitative method has been used in order to reach an understanding on how development and implementation can be undertaken. The research applies on the urban communities of Norrtälje and Värmdö, both in the county of Stockholm. Tourism executives in booth communities have been interviewed in order to collect data that will give answers to the research question and purpose presented above.

Network and strategic planning are the main themes building the theory chapter. Themes have been chosen from these theories that represent important issues which should be taken into consider when developing and implementing a tourism strategy. These themes state the focus of the study. The following themes were studied; actors, recourses, activities, power and the planning process.

The result of the study revealed that the urban communities examined, both are in the stage of implementing their strategies. Therefore the research question can not fully be answered. Development and implementation can be undertaken in different ways, and as shown not always according to the theories preferred ways. Both Norrtälje and Värmdö had developed goal- and strategy documents that they work after. The balance of power differs in the communities work with tourism strategies. In Värmdö the strategy has been politically undertaken, but not in Norrtälje.

Tourism knowledge and understanding in all society is something the researchers behind this essay wish to behold as important. This aspect we believe would be important to adopt in theories and models addressing tourism development in Swedish urban communities.

Communications during crisis is always difficult. By the time a risk turns into crisis it is too late to think about hoe to mange the communications, this has to be planned in advance. While many guidelines have been offered in crisis communications, these guidelines may prove to be pitfalls when faced with an actual crisis. This article discusses communication strategies for crises as they occur in the travel industry the study is examines the responses of a Delphi panel of industry professionals to three case studies in tourism. The study suggests that at least some of the oft-repeated guidelines may need revision and refinement. Crises are too complex in nature to prescribe a "one-size-all" remedy.

This paper discuss a forecast about Swedish travel habit till year 2000, which segments of the market are supposed to demand more travel experiences and in which way are they going to travel. And furthermore is Sweden an attractive destination? The method used in this study is a modified Delphi method, which worked out very well. Finally will be discussed how much of the forecast has been fulfilled, because the initial forecast was made 1991 and the evaluation of this forecast has been made in autumn 2000.

This paper discuss new expressions like Experience Economy and Dream Society, both both expressions imply that the society are now facing other demands from customers concerning tourism products. In many ways we are talking about progression ofeconomic values from teh tourist's point of view as well as from the view of the producers. In the future the producers have to focus more on making and deliver an experience for individuals then today and in older days.

In the future producers have to deliver much more complex product offers then before, the complexity of the tourism product will increase and tohandle that requires a lot of knowledge as well as well trainedemployees. We will try to find out what the next step will be, from Experience Economy or Dream Society offering complexproducts - to, maybe, transformation which is an offering to the individual that he or she can be guided, the customer will be the product.

To summing up the future will focus much more on individual, tailor made products and edutainment.