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  • 1.
    Nalmpanti, Athanasia D.
    et al.
    Frederick University, Cyprus.
    Wong, Chee Yew
    University of Leeds, United Kingdom.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Collaborating for innovation: The inhibiting role of constraints2024Ingår i: Journal of Innovation and Knowledge, ISSN 2530-7614, E-ISSN 2444-569X, Vol. 9, nr 3, artikel-id 100504Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    There is a growing recognition that firms increase their collaboration breadth by opening their boundaries to more innovation partners, sourcing and integrating complementary knowledge, skills, and resources and, in turn, improving their innovation performance. However, not all firms benefit equally from collaboration breadth. We argue that the literature has not considered important contingency factors that can mitigate such benefits. This paper enhances understanding of the relationship between collaboration breadth and innovation performance by contending, and empirically confirming, that the magnitude and direction of this association depend on the type of constraints the firm faces. Drawing on organizational learning theory, it is argued that firms encountering financial, knowledge, and institutional innovation constraints will compromise the effects of their openness. The empirical findings suggest that innovative firms face challenges balancing trade-offs between a broad collaboration network and high financial, knowledge, and institutional constraints. 

  • 2.
    Toorajipour, Reza
    et al.
    Copenhagen Business School, Denmark.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. University of Economics and Human Sciences, Poland .
    Palmié, Maximilian
    Södertörns högskola, Institutionen för samhällsvetenskaper. University of St. Gallen, Switzerland .
    Data ecosystem business models: Value propositions and value capture with Artificial Intelligence of Things2024Ingår i: International Journal of Information Management, ISSN 0268-4012, E-ISSN 1873-4707, Vol. 78, artikel-id 102804Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The emergence of data as a critical asset and the prevalence of technologies such as the Artificial Intelligence of Things (AIoT) on the one hand, and the importance of collaborations for value creation on the other hand have given rise to a new breed of ecosystems known as data ecosystems. While data ecosystems provide new business opportunities, proposing and capturing value in those ecosystems is challenging, and the extant literature provides little guidance in this regard. Our research encompasses two studies that address this limitation and establish a framework for business-model archetypes in the context of AIoT data ecosystems. In the first study, exploratory qualitative research on 28 leading AIoT data ecosystem actors leads to the identification of value propositions and value-capture mechanisms in these ecosystems. We identify eight possible value propositions and eight possible value-capture mechanisms. The second, qualitative study centers on 19 expert interviews. Our analysis leads to the identification of two dimensions – control and customization – that guide the conceptualization and formation of business-model archetypes. Using these dimensions, we develop a framework for business-model archetypes in AIoT data ecosystems. Our findings contribute to the discourse on data ecosystems and offer new perspectives valuable for both researchers and industry practitioners.

  • 3.
    Rytkönen, Paulina
    et al.
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Södertörns högskola, Institutionen för samhällsvetenskaper, ENTER forum.
    Skoglund, Wilhelm
    Mid Sweden University,Sweden.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Laven, Daniel
    Mid Sweden University,Sweden.
    Exploring the dynamics of innovation: Patterns of growth and contraction in the local food industry2024Ingår i: British Food Journal, ISSN 0007-070X, E-ISSN 1758-4108, Vol. 126, nr 13, s. 1-17Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    PURPOSE:

    The purpose of this study is shed light on the underlying forces behind entrepreneurship within a regional innovation system (RIS) in a remote rural region. The authors examine the following questions: Which are the main underlying forces behind the entrepreneurial process in a rural RIS characterized by traditionally low-tech, small-scale businesses? How can the development of a low-tech regional innovation system be conceptualized?

    DESIGN/METHODOLOGY/APPROACH

    The design of the study is based on entrepreneurship theory. Data analysis followed practices used in phenomenography, a research approach used to analyse and identify commonalities and variations in populations' perceptions of a certain phenomenon. Data are composed using semi-structured interviews and a database composed of company information of all firms in the population.

    FINDINGS

    A proactive mobilization of regional stakeholders and resources can be an important driving force behind the entrepreneurial process and generation of a rural RIS. Innovation can be generated within low-tech industries turning the rural context into an asset. An RIS in a remote rural context can be initiated and orchestrated by regional authorities, but knowledge brokering and orchestration can also be managed by networks of small-scale businesses brought together by mutual benefit and common interests.

    RESEARCH LIMITATIONS/IMPLICATIONS

    Regional innovation systems theory is most often used to study high-tech industries. But by combining regional innovation systems with rural entrepreneurship and entrepreneurship context theory is a fruitful avenue to understand the role of rural entrepreneurship in regional development, even in remote and peripheral regions. Innovation does not need to entail high-tech international environments; it can appear as the result of efforts in low-tech industries in rural and remote environments. The authors’ findings need to be scrutinized; therefore, the authors call for more research on regional innovation systems in rural environments.

    PRACTICAL IMPLICATIONS

    It is possible for regional authorities to orchestrate a development process through the actions of a strong regional agent but also by supporting the creation of networks of small businesses that are built on trust and common interests.

    ORIGINALITY/VALUE

    This study contributes to the literature with a new perspective to the study of entrepreneurship and of regional innovation systems. Entrepreneurship research with focus on rural contexts most often highlight limits to entrepreneurship and see entrepreneurship as “just running a business”. A perspective that starts from innovation and innovative behaviour, despite the rural context and embedded resources, helps to generate new knowledge that can enrich the understanding of entrepreneurship and also be the foundation for more precise business development policies in rural settings.

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  • 4.
    Lorenz, Selina
    et al.
    University of St. Gallen, Switzerland.
    Heigl, Barbara
    University of St. Gallen, Switzerland.
    Palmie, Maximilian
    Södertörns högskola, Institutionen för samhällsvetenskaper. University of St. Gallen, Switzerland.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    From business models for public actors to public service provision models: Extending the business model concept to the public sector2024Ingår i: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 201, artikel-id 123273Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Every organization, knowingly or unknowingly, operates a business model. However, while private actors frequently make use of the business model concept to actively manage their service provision, public organizations struggle with adopting it. This has led to a separate literature stream in which public management scholars developed public sector adaptations of the business model concept. As the business model conceptualizations in the general and public management literatures diverge, insight transfer between both streams is becoming increasingly difficult. Building on the need for more conceptual alignment in business model research, this article explores how the divergent conceptualizations of business models in the general and public management literatures can be reintegrated. It first presents the results of a focused literature review to illustrate their commonalities and differences. The article then introduces an integrated business model framework for the private and public sectors to merge the findings of both streams as well as to provide a common language for public-private business model realization. By advocating an integrated approach, we aim to bridge the emerging gap between the general and public management business model literatures, thereby seeking to counteract the gap's adverse implications for business model research as well as practice.

  • 5.
    Oghazi, Pejvak
    et al.
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. University of Economics and Human Sciences, Poland.
    Patel, Pankaj C
    Villanova University, USA.
    Hajighasemi, Ali
    Södertörns högskola, Institutionen för samhällsvetenskaper, Socialt arbete.
    Gendered crisis approach: Exploring the gendered impact of Iranian sanctions on nascent entrepreneurship outcomes2024Ingår i: International Small Business Journal, ISSN 0266-2426, E-ISSN 1741-2870Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Using a gendered crisis approach, this study investigates the impact of sanctions on Iranian women's nascent entrepreneurial behaviours. Using data from the Global Entrepreneurship Monitor's individual-level data and sanctions intensity data on 10,781 individuals, aged 18-65 from 2008 to 2018, the findings indicate that sanctions lower the perceived opportunities to start a business for women more so than for men. Although sanctions did not influence perceived start-up skills, suggesting resilience among women amid the challenges, sanctions did reduce the fear of failure for women more so than for men. Policymakers, both in the Collective West and in Iran, can use these insights to develop gender-inclusive measures and support women's entrepreneurship in sanction-affected contexts.

  • 6.
    Oghazi, Pejvak
    et al.
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. University of Economics and Human Sciences, Poland.
    Mostaghel, R.
    Stockholm University, Sweden; Mälardalen University, Sweden.
    Hultman, M.
    Brock University, Canada.
    International industrial manufacturers: Mastering the era of digital innovation and circular economy2024Ingår i: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 201, artikel-id 123160Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The business landscape has significantly changed in the last few years due to unforeseen incidents such as the recent pandemic and war in Europe. While such incidents have interrupted or even impaired economies and businesses, they have also accelerated digitalization. Parallel to this, many countries have started moving towards sustainability and realized the importance of circularity on a large scale. Thus, international industrial firms must deal with new regulations. Despite the growth of research on digitalization and circular economy, our understanding of international industrial manufacturers and their business models, in particular, is limited. Thus, this research aims to study international industrial manufacturers digitally enabled circular business models. A case study approach covered a case company, six partners, three sister companies, and the parent company. The findings reveal the characteristics of a digitally enabled circular business model and its outcomes, including resource utilization, supply chain, and sustainable efficiency. Theoretical and managerial implications are discussed.

  • 7.
    Hultman, M.
    et al.
    Brock University, Canada.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    On the (in)effectiveness of standardized versus adapted international promotion strategies: Evidence from entrepreneurial firms2024Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 170, artikel-id 114351Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This study investigates how internationally active firms’ international promotion strategy is linked to international marketing performance. It addresses the issue of effectively balancing the economic benefits of standardized strategies with the potential performance gains achieved when adapting to local customer preferences and market situations. Based on contingency theory and the strategic fit paradigm, we argue that there is no panacea solution to the promotion strategy standardization versus adaptation debate. Instead, our empirical results from 298 international entrepreneurial product-market ventures based in Sweden support the view that international firms must fit the promotion strategy to relevant macro- and micro-environmental conditions in order to optimize their international marketing performance. Our results caution against assuming that all environmental factors exert an equivalent effect on the level of international promotion strategy standardization and reveal that neither standardization nor adaptation is a superior strategy in pursuing international marketing performance.

  • 8.
    Patel, Pankaj C.
    et al.
    Villanova University, USA.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland; University of Economics and Human Sciences, Poland.
    Mostaghel, Rana
    Mälardalen University, Sweden.
    Rugged individualism, natural disasters, and inter-county variation in entrepreneurial activity2024Ingår i: Applied Economics Letters, ISSN 1350-4851, E-ISSN 1466-4291, Vol. 31, nr 2, s. 132-138Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Building on the negative to mixed effects of natural disasters on entrepreneurial activity, we posit that regional rugged individualism attenuates the decline in business activity following natural disasters. We find that greater property damage from natural disasters in the presence of greater rugged individualism does not affect the establishment entry rate. However, it lowers the decline in establishment exit rates and the job reallocation rate decline by small effect sizes (0.3%). The findings show that regional individualism in the face of natural disasters does not increase entrepreneurial activity but abates the decline in entrepreneurial activity.

  • 9.
    Patel, P. C.
    et al.
    Villanova University, USA.
    Tsionas, M. G.
    Montpellier Business School, France; Lancaster University Management School, UK.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Compensating income variation in health and subjective well-being for the self-employed2023Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 160, artikel-id 113815Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Complementing growing interest in entrepreneurship and well-being, we apply a conceptualization of compensating income variation (CIV) – how much extra income an individual would require offsetting the loss in subjective well-being from a unit decline in health – in health economics to entrepreneurship. We hypothesize and test the extent of the CIV among the self-employed and whether the CIV varies by sex and age. We use a Bayesian vector auto-regression model in the Household, Income, and Labour Dynamics in Australia (HILDA) Survey data. We find that the CIV for the self-employed (employed) was AUD 10,315 (AUD 6,873) annually for a unit decrease in subjective well-being. We do not find significant differences in the CIV among the self-employed by sex and age. The findings show that the self-employed requires higher compensatory income to accept poorer health. 

  • 10.
    Miehé, L.
    et al.
    ETH Zurich, Switzerland; University of St.Gallen, Switzerland.
    Palmié, M.
    University of St.Gallen, Switzerland.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland; University of Economics and Human Sciences, Poland.
    Connection successfully established: How complementors use connectivity technologies to join existing ecosystems – Four archetype strategies from the mobility sector2023Ingår i: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 122, artikel-id 102660Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Supporting fast and extensive data transfer, connectivity technologies entail opportunities for stronger inter-firm collaboration and new value propositions, resulting in business model innovation. Whereas prior research has mainly focused on connectivity-induced changes in the business models of ecosystem orchestrators, we turn our attention to (prospective) ecosystem complementors. We examine how digital service providers can configure business model mechanisms to enter an ecosystem and connect themselves to its value proposition. Based on an explorative qualitative study of four cases in mobility, we develop four archetypical connection strategies for complementors. We observe that the four archetypes differ in their implications for the ecosystem value proposition, for the role of other actors in the ecosystem, and the triple-bottom-line performance of the ecosystem. Connectivity technologies can combine economic, environmental, and social benefits. 

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  • 11.
    Zulu-Chisanga, Stella
    et al.
    Copperbelt University, Zambia.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Helsinki, Finland; University of Economics and Human Sciences, Warsaw, Poland.
    Hultman, Magnus
    Goodman School of Business, Brock University, Canada.
    Leonidou, Constantinos N.
    Open University of Cyprus, Cyprus; University of Leeds, UK.
    Boso, Nathaniel
    Kwame Nkrumah University of Science and Technology, Ghana; University of Pretoria, South Africa.
    Developing and utilizing coopetitive relationships: Evidence from small and medium-sized enterprises in sub-Saharan Africa2023Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 166, artikel-id 114111Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The study proposes the notion of coopetition capability as an ability to cooperate and compete with rival firms simultaneously. We draw on the tenets of the resource-based and dynamic capability theories as well as insights from in-depth qualitative studies of small and medium-sized enterprises (SME) in two Sub-Saharan African markets - Kenya and Zambia - to explore the conceptual domain of the coopetitive capability phenomenon. We further examine how external and internal environmental forces trigger the development of coopetition capability, and how coopetitive capability contributes to firm success outcomes. Findings from the study indicate that coopetitive capability is manifested in SMEs' ability to proactively develop, coordinate, and learn from portfolios of inter-firm relationships with competitors. The study further finds that interactivities between regulatory requirements, customer demands, and firm-specific learning processes are major triggers of SMEs' propensities to develop and benefit from coopetition capability. The study extends the literature on inter-organizational relationships by highlighting the conceptual domain and drivers of coopetition capability.

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  • 12.
    Patel, P. C.
    et al.
    Villanova University, United States.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Arunachalam, S.
    Texas Tech University, USA.
    Does consumer privacy act influence firm performance in the retail industry?: Evidence from a US state-level law change2023Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 162, artikel-id 113881Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    In recent years, US states have introduced or passed consumer privacy laws. We explore the passage (June 28, 2018) and enforcement (January 1, 2020) of the California Consumer Privacy Act (CCPA) to ask whether such laws influence firm valuation. Based on organizational complexity and intangibility frameworks in the marketing literature, the law's passage on June 28, 2018 did not have a meaningful stock market reaction in a sample of retail firms. Firms with higher intangibility or those with higher complexity and intangibility realized positive cumulative abnormal returns and Buy-and-Hold Abnormal Returns (BHAR). The findings are consistent after controlling for the text-based measures of privacy agreements, alternative measures of intangibility, and other robustness checks. Using the January 1, 2020, enforcement date, there were no meaningful changes in bounce rates and traffic from desktops or mobiles. The findings carry implications for policy makers, practitioners, and consumers. 

  • 13.
    Papadopoulou, Christina
    et al.
    University of Leeds, UK.
    Vardarsuyu, Merve
    Kutahya Dumlupinar University, Turkey.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Examining the relationships between brand authenticity, perceived value, and brand forgiveness: The role of cross-cultural happiness2023Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 167, artikel-id 114154Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Brand authenticity has attracted the growing attention of academics and practitioners for two decades. This study contributes to brand management literature by empirically investigating the impact of brand authenticity on purchase intentions through perceived value (functional, emotional, and social) and brand forgiveness using a 2 x 2 between-subjects experimental design with a sample of consumers from the UK and Turkey. The moderating role of cross-cultural happiness on the link between perceived value and brand forgiveness is also examined. Moderated mediation results demonstrate that brand authenticity positively affects brand forgiveness, and this effect is mediated by perceived value. In addition, cross-cultural happiness positively moderates the impact of perceived value on brand forgiveness. Findings further reveal a serial mediating effect of brand authenticity on purchase intentions via perceived value and brand forgiveness. This study has important theoretical implications and offers international brand and marketing managers practical insights.

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  • 14.
    Rytkönen, Paulina Ines
    et al.
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Mostaghel, Rana
    Mälardalen University, Sweden.
    Food entrepreneurship and self-employment in an island context2023Ingår i: British Food Journal, ISSN 0007-070X, E-ISSN 1758-4108, Vol. 125, nr 13, s. 237-252Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The aim is to advance the conceptualisation of island entrepreneurship by investigating how theisland context, for example, industry characteristics, social context and formal and informal institutions,influences the development of artisan food businesses in that context. An applied, qualitative and participatory research approach wasimplemented. Data were collected during a business development process focusing on food artisans in theAland Islands. In total, 19 business owners participated in the process. Key informants and public officers wereinterviewed, and the literature was reviewed. Interviews were analysed using phenomenography to identifyrepresentative categories, and the literature was analysed using content analysis. Island characteristics and context, local institutions, the quality of social capital and genderedinstitutions influence business activities positively and negatively. Island entrepreneurship entails mobilisingagencies to find innovative solutions that enable businesses to overcome obstacles. Most previous research treats business activities as entrepreneurship; however, as self-employment is essential in the island context,it should be highlighted in future studies. This study illustrates how the island context influences the businessdevelopment of small firms. Results indicate that local policies (1) benefitting female entrepreneurs, (2)supporting local businesses and (3) promoting locally produced artisan food could generate benefits for theentire artisan food businesses. Local policies that (1) benefit female entrepreneurs, (2) support local businesses and(3) promote locally produced artisan food have the potential to generate benefits for the entire trade. Policies canbenefit from an understanding of the role played by different ecosystem actors. Promoting self-employmentcan generate benefits for the local entrepreneurial ecosystem by providing agglomeration and helping to solvesome challenges caused by the characteristics of islands. Empirically, this research enhances the knowledge of post-productive responses in theisland context. Theoretically, the study advances the conceptualisation of research on the islandentrepreneurship context and the local food debate.

  • 15.
    Donbesuur, Francis
    et al.
    University of Leicester, UK ;Brock University, Canada.
    Hultman, Magnus
    Brock University, Canada.
    Boso, Nathaniel
    Kwame Nkrumah University of Science & Technology, Ghana; University of Pretoria, South Africa.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland ; University of Economy & Human Science in Warsaw, Poland.
    Growth implications of creation and discovery behavior among family firms: the moderating role of venture age2023Ingår i: International Journal of Entrepreneurial Behaviour & Research, ISSN 1355-2554, E-ISSN 1758-6534, Vol. 29, nr 1Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose The aim of the study is to examine the effects of opportunity creation and discovery on the performance of family firms. Specifically, from the tenets of dynamic capabilities and organizational contingency perspectives, this study proposes and tests a framework of how family firms' creation and discovery behavior impact venture growth and the conditions under which such impact can vary. Design/methodology/approach The study uses moderated-hierarchical regression to analyze survey data from 156 family-owned small and medium-sized enterprises (SMEs) operating within a sub-Saharan African economy. Findings The findings indicate that creation behavior has a curvilinear U-shaped relationship with venture growth, while discovery behavior has a direct positive relationship with venture growth. Further analysis reveals that the curvilinearity of the U-shaped relationship between creation and venture growth will be stronger for older family firms than for younger ones. Research limitations/implications The study findings may be limited by the cross-sectional nature of the data and the specific focus on family firms only. Practical implications The results highlight the significance of pursuing both opportunities among family firms. In fact, both creation and discovery opportunities are significant drivers of family firm growth, albeit in different capacities. Relatedly, managers of older family firms (compared to younger firms) can invest more in exploiting creative opportunities. Social implications From these findings, governments and other stakeholders should create enabling environment and institutional frameworks conducive to exploiting opportunities by entrepreneurial firms. Originality/value The study is novel - as it provides unique findings on the performance implications of creation and discovery behavior of entrepreneurial family firms within developing economies.

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  • 16.
    Kordestani, Arash
    et al.
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Izmir, O.
    Gümüşhane University, Gümüşhane, Türkiye.
    Oypan, O.
    Hatay Mustafa Kemal University, Türkiye.
    Ozer, S.
    Abdullah Gül University, Türkiye.
    Identification of the drivers of and barriers to COVID-19 vaccine intake behavior using a mixed-method design: implications from a developing country2023Ingår i: Journal of Innovation and Knowledge, ISSN 2530-7614, E-ISSN 2444-569X, Vol. 8, nr 4, artikel-id 100413Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Various COVID-19 vaccines are available across the world. However, short phases of clinical trials for emergency use and myriad rumors about and misinformation on vaccines spread through different media sources, induce confusion and trigger vaccine hesitancy behavior. Although clinical trials demonstrated promising results in the ability of vaccines to protect, social endeavor is required for vaccines to succeed. Mitigation of the pandemic is only possible through widespread acceptance of the vaccine. Thus, identifying the factors that impact vaccine intake is crucial. This study determined factors that affect intentions toward vaccination using a mixed-method approach, in which qualitative and quantitative analyses were conducted together. Analysis of variance (ANOVA) is used in the quantitative study, and content analysis is employed in the qualitative study. The final sample of this mixed-method study consists of 568 participants for the quantitative study and 237 for the qualitative study. They were selected using an online questionnaire. Findings suggest that social, psychological, attitudinal, perceptual, and informational factors play a crucial role in shaping people's intentions toward vaccines, ultimately influencing their decision to accept or reject vaccination. Results of both the qualitative and quantitative studies, in parallel with each other, indicated similar barriers against and drivers toward vaccine intake behavior, providing strong insights into the reasons behind vaccine acceptance and hesitancy. Based on the insights gained in this study, a set of recommendations were compiled for policymakers.

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  • 17.
    Iveson, Abbie
    et al.
    The University of Manchester, Manchester, UK.
    Hultman, Magnus
    Brock University, St. Catharines, Ontario, Canada.
    Davvetas, Vasileios
    University of Leeds, Leeds, UK.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Helsinki, Finland.
    Less speed more haste: The effect of crisis response speed and information strategy on the consumer-brand relationship2023Ingår i: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 40, nr 2, s. 391-407Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper investigates the relationship between firm crisis behavior and the resulting consumer-brand relationship (CBR) response. Drawing from theoretical traditions in brand transgressions, service failure, and crisis communications, we use longitudinal survey data combined with archival social media data to empirically test the effect of crisis response speed and crisis information strategy on the short-term consumer crisis response evaluations (1 month after crisis response), and the long-term CBR (1 year after crisis response). Results show that, contrary to intuitive expectations, a faster firm response is not always better, as a slower response was found to result in higher crisis response evaluations. We also show that this effect depends on the consistency of the communication strategy with the first active response. Specifically, when a firm prioritizes safety information (instructing strategy), a faster response is better. Whereas, when the firm prioritizes well-being information (adjusting strategy), a slower response is better. We argue the counterintuitive finding that a slower response is better implies that reacting too quickly may signal rashness and unpreparedness to the customer, leading to more negative evaluations. We term this distinction the difference between being responsive (fast but considered) and reactive (faster but rash).

  • 18.
    Madanaguli, A.
    et al.
    Luleå University of Technology, Sweden.
    Parida, V.
    Luleå University of Technology, Sweden; University of Vaasa, Finland; University of South-Eastern Norway, Norway.
    Sjödin, D.
    Luleå University of Technology, Sweden; University of South-Eastern Norway, Norway.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Literature review on industrial digital platforms: A business model perspective and suggestions for future research2023Ingår i: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 194, artikel-id 122606Artikel, forskningsöversikt (Refereegranskat)
    Abstract [en]

    Rapid digitalization of industries has led to the proliferation of complex industrial digital platforms; however, few industrial platform leaders have successfully established sustainable business models around their offerings. The need for a concrete definition of industrial digital platforms and their business models further complicates our understanding of the issue. In this prospecting review, we critically analyze the existing literature on industrial digital platforms to identify key research themes and research gaps and propose a future research agenda for the industrial digital platform literature from a business model perspective. Drawing on insights from research on industrial platforms, digitalization, digital servitization, and business-to-business (B2B) relationships, our analysis focuses on three key themes in defining the boundaries of industrial digital platforms and the crucial aspects of value creation, value delivery, and value capture on such platforms: (a) co-creative value creation, (b) digitally integrated value delivery, and (c) mutual value capture. The findings of this study and a future research agenda framework provide a roadmap for advancing the understanding of business models for industrial digital platforms. This research aims to contribute to the emerging field of industrial digital platforms and guide future research endeavors in this domain, unlocking the full potential of these platforms for businesses and industries.

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  • 19.
    Patel, P. C.
    et al.
    Villanova University, USA.
    Mostaghel, R.
    Mälardalen University, Sweden.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Local individualism culture and lower third-party guarantee loan defaults: evidence from SBA loans in the US2023Ingår i: Applied Economics, ISSN 0003-6846, E-ISSN 1466-4283, Vol. 55, nr 59, s. 7033-7047Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Building on the literature on individualistic culture and entrepreneurship, we use variation in a US county’s frontier experience (rugged individualism) as a proxy for local individualism to explain variation in SBA loan default rates. For every 10-year increase in frontier experience in a county (ranging from 0 to 63 years between 1790 and 1890), the hazard of default was 0.964 times lower, a small but economically meaningful effect. The effects are more salient for sole proprietors and robust to economic shocks from neighbouring shale boom counties and placebo tests. The results indicate that expanding the eligibility requirements for SBA loans to include individuals from US counties with individualistic cultures may be beneficial. 

  • 20.
    Papadopoulou, C.
    et al.
    University of Leeds, United Kingdom.
    Hultman, M.
    Brock University, Canada.
    Theotokis, A.
    University of Leeds, United Kingdom.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Managerial Perspectives on Export Pricing Adaptation Decisions: An Experimental Investigation: An Abstract2023Ingår i: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, Springer Nature, 2023, s. 67-68Konferensbidrag (Övrigt vetenskapligt)
    Abstract [en]

    One of the main challenges of an international marketing strategy is how to control the enormous diversity beyond borders and design optimal cross-border strategies. Firms seeking international presence and opportunities for expansion need to take strategic decisions regarding the degree of adaptation of their marketing mix in their business arrangements in the host country. Specifically, price adaptation, relative to the other elements of the international marketing mix, has received the least attention in international marketing studies, despite having a fundamental role in the marketing program. Some possible explanations to the lack of research attention include the dearth of appropriate and sophisticated theoretical international pricing frameworks, the heterogenous nature of pricing, and the downgrade of its importance. This study investigates whether, how and under what conditions psychic distance affects managers’ decisions regarding international marketing adaptation strategies. Drawing on the construal level theory, we develop a model that suggests promotion orientation and cognitive style as the boundary conditions, and construal level mindset as the underlying mediating mechanism of this effect. Using an experimental vignette study with 233 export managers from originating from analytic (Greece) and holistic (Taiwan) cognitive style markets we find that psychic distance has a significant positive effect on price adaptation, but that this effect is attenuated among managers with a more holistic cognitive style. Results further reveal that the positive effect of psychic distance becomes weaker when managers are characterized by higher promotion orientation and confirm that construal level mindset mediates the effect of psychic distance on adaptation decisions. The article contributes to the international marketing literature by uncovering boundary conditions and an underlying mechanism for the effects of psychic distance. Moreover, results provide important managerial implications for business strategic planning, cross border strategy, recruitment and training. Finally, rich intercultural insights are offered which will encourage researchers to further investigate the global applicability of mindset in international marketing. 

  • 21.
    Chirumalla, K.
    et al.
    Mälardalen University, Sweden.
    Leoni, L.
    University of Rome Tor Vergata, Italy.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Moving from servitization to digital servitization: Identifying the required dynamic capabilities and related microfoundations to facilitate the transition2023Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 158Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Many manufacturing companies are adopting servitization as a competitive business strategy to offer product-service combinations. The ongoing shift to digitalization and Industry 4.0 provides novel opportunities and benefits to industrial firms in this regard, and researchers termed the adoption of digital technologies to servitization as “digital servitization”. In order to successfully transition towards digital servitization, fundamental reconfiguration of resources, organizational structures, work practices, infrastructure, culture, etc. are required. Hence, this paper performs a systematic literature review on prior studies covering dynamic capabilities for servitization and digital servitization. The purpose is to identify and compare the dynamic capabilities needed to facilitate a transition from “traditional” servitization to digital servitization. In doing so, this paper presents an integrated framework of dynamic capabilities to enable digital servitization, providing 22 micro-foundations for servitization and digital servitization, as well as the key challenges and enablers related to the transition from one to the other.

  • 22.
    Karlsson, S.
    et al.
    Lund University, Sweden.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Hellstrom, D.
    Lund University, Sweden.
    Patel, P. C.
    Villanova University, USA.
    Papadopoulou, C.
    University of Leeds, United Kingdom.
    Hjort, K.
    Lund University, Sweden.
    Retail returns management strategy: An alignment perspective2023Ingår i: Journal of Innovation and Knowledge, ISSN 2530-7614, E-ISSN 2444-569X, Vol. 8, nr 4, artikel-id 100420Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This research aims to shed light on the formulation of returns management strategies and to identify key returns management components in developing more effective returns management strategies. Anchored in supply chain orientation and supply chain alignment research, we use a multiple confirmatory case study of six retailers operating in online commerce. Interviews with fifteen managers provided the primary empirical data source for the study. The results confirm the presence of alignment in establishing effective strategies for managing product returns and suggest a return policy. The findings provide detailed insights into seven existing misalignments that curb the strength of alignment. These serve as strategic elements for managers to consider in formulating returns management strategies and goals. The results may assist retail and supply chain professionals in their quest to develop effective strategies for managing product returns. Research on returns management strategy is scarce. This study offers a conceptual framework and provides new empirical insights into returns management strategy formulation and, in particular, potential misalignments.

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  • 23.
    Mostaghel, Rana
    et al.
    Mälardalen University, Sweden.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Patel, Pankaj C.
    Villanova University, Villanova, PA, USA.
    Rugged individualism, economic growth, and inter-county variation in entrepreneurial activity2023Ingår i: Applied Economics, ISSN 0003-6846, E-ISSN 1466-4283, Vol. 55, nr 11, s. 1247-1272Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Does intra-country variation in individualism explain variations in intra-country entrepreneurial activity? Rugged individualism, a combination of individualism and anti-statism, is proxied by the total years of frontier experience in a US county between 1790 and 1890. We exploit this historic variation in tandem with present-day GDP growth in a county to test how the historic frontier experience interacts with changes in economic growth to explain the entrepreneurial activity. With small effect sizes, the findings demonstrate the greater (limited) value of rugged individualism in low (high) GDP growth conditions in driving entrepreneurial activity. Robust to a variety of specifications and a placebo test, the mechanism seems to operate through lower collective efficacy in counties with higher total frontier experience. The findings carry implications for within-country cultural variations and entrepreneurial activity.

  • 24.
    Roesler, Jonathan
    et al.
    University of St. Gallen, Switzerland.
    Budde, Lukas
    University of St. Gallen, Switzerland.
    Friedli, Thomas
    University of St. Gallen, Switzerland.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Palmié, Maximilian
    University of St. Gallen, Switzerland.
    Scaling Digital Solutions in Healthcare: Paradoxical Tensions in Provider-Customer Relations and Coping Strategies2023Ingår i: IEEE transactions on engineering management, ISSN 0018-9391, E-ISSN 1558-0040Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    An aging population, a lack of qualified medical staff, and rising costs in the healthcare sector pose major challenges to many societies. Implementing digital solutions in hospitals is a promising response to these challenges without compromising the quality of patient care. Nevertheless, the adoption of digital solutions in the healthcare environment is progressing more slowly than might be desirable. Adopting a paradox perspective, we study tensions in the relationship between the providers of digital solutions and hospitals (their customers) that can explain the slow uptake. Drawing on 39 interviews, our findings reveal nine tensions related to the three dimensions of a business model (value proposition; value creation and delivery; value capture). We also identify four coping strategies that allow solution providers to deal with these tensions, especially when building digital solutions in new ecosystems. The strategies to cope with paradoxical tensions in interorganizational relationships include accommodation, avoidance, concession, and confrontation.

  • 25.
    Kordestani, Arash
    et al.
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Mostaghel, R.
    Mälardalen University, Sweden.
    Smart contract diffusion in the pharmaceutical blockchain: the battle of counterfeit drugs2023Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 158Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Counterfeit drugs have long been a major concern. In search of a solution, this study conducted a systematic literature review. Using an automated content analysis of pharmaceutical blockchains, this study identifies the (1) unique characteristics of smart contracts on blockchain platforms in the pharmaceutical supply chain, (2) role of smart contracts to combat counterfeit drugs, and (3) avenues for future studies. Theoretical and managerial implications are discussed at the end of this paper. 

  • 26.
    Hultman, Magnus
    et al.
    Brock University, Canada.
    Iveson, Abbie
    University of Manchester, United Kingdom.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance2023Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 159, artikel-id 113751Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This research investigates the effect of social media talking and listening tactics on customer performance through firms’ networking capabilities and promotion adaptation strategies among entrepreneurial, emerging market, small and medium-sized enterprises (ESMEs). From a survey of 169 ESME managers, the study tests whether firms should use social media to listen and adapt to the foreign market or disseminate and network in the foreign market. The study's ultimate aim is to guide managers on how best to leverage social media in their international export campaigns. The results were analyzed using a series of nested structural equation models. We found that using social media tactics combining both talking and listening leads to significantly higher levels of customer performance than using talking or listening strategies singly. Moreover, we found that each tactic's mechanisms operating these effects differed. By showing, first, the mechanisms through which social media tactics affect customer performance and, second, the superiority of an ambidextrous social media strategy, the study provides ESME entrepreneurs with an understanding of how best to leverage social media to facilitate international exporting. 

  • 27.
    Madanaguli, A.
    et al.
    Luleå Tekniska Universitet, Sweden.
    Parida, V.
    Luleå Tekniska Universitet, Sweden; University of Vaasa, Finland.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Tran, P. K.
    Lund Skåne University Hospital, Sweden.
    Technological Innovation Adoption Among Swedish Healthcare Professionals: A Contingency Technology Adoption Framework2023Ingår i: IEEE transactions on engineering management, ISSN 0018-9391, E-ISSN 1558-0040, s. 1-14Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Technological innovation adoption by healthcare professionals directly impacts enhanced patient care and overall community well-being. However, the perspective of healthcare professionals in evaluating and adopting these technological innovations should be addressed. Drawing on innovation adoption and resistance theories, in this article, we aim to capture their perceptions of the barriers they face and the adoption behaviors they express through a technology adoption contingency framework. The qualitative investigation on Swedish healthcare professionals shows that healthcare innovations are multistakeholder systems where the healthcare-professional's perception of multiple individual, organizational, and administrative barriers causes hesitancy in adopting technologies. However, hesitancy does not always lead to complete resistance; sometimes, it can lead to partial or complete adoption of the technology, contingent on the severity of the barriers and their interrelationship. The findings, summarized in a contingency framework for evaluating barriers to adoption and hesitancy behaviors, highlight the importance of individual perceptions in the adoption and success of complex healthcare innovations. They show why empowering adopters to choose how and when to use the innovation can be a powerful tool in reducing hesitancy.

  • 28.
    Palmié, M.
    et al.
    University of St. Gallen, Switzerland.
    Rüegger, S.
    University of St. Gallen, Switzerland; INCAE Business School, Costa Rica.
    Holzer, M.
    ZF Friedrichshafen, Germany.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics in Helsinki, Finland.
    The “golden” voice of “green” employees: The effect of private environmental orientation on suggestions for improvement in firms’ economic value creation2023Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 156, artikel-id 113492Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This study examines whether employees’ private environmental orientation matters for the economic performance of their firms. It argues that employees’ private environmental orientation affects not only their pro-environmental and pro-social behavior (PEPSB) in the workplace but also their inclination to make suggestions for improvements (i.e., their voice behavior). It also contends that their voice behavior is not limited to suggestions rooted in PEPSB but includes suggestions for other economically attractive improvements besides pro-environmental and pro-social improvements. This study further maintains that firms can support the transformation of employees’ private environmental orientation into voice behavior at work by influencing employees’ perception of the firm. Specifically, it posits that an employee's private environmental orientation leads to more suggestions for economically attractive improvements at work, the more she or he perceives the company to emphasize sustainability. An analysis of 283 employees in the hospitality industry provides strong support for our theoretical account.

  • 29.
    Mostaghel, R.
    et al.
    Mälardalen University, Sweden; Stockholm University, Sweden.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Lisboa, A.
    Polytechnic Institute of Leiria, Portugal.
    The transformative impact of the circular economy on marketing theory2023Ingår i: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 195, artikel-id 122780Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The circular economy (CE) is growing, and an increasing number of businesses are becoming aware of it. Demand from customers and new regulations from policymakers motivated many practitioners to transform their business models into circular business models. However, academia has not followed the same pace. Considering that the circular economy encloses unique attributes, it is crucially required to re-frame traditional marketing strategy theories. This article rigorously investigates marketing theory and practice in the CE, identifies the challenges of marketing in the CE, and introduces a new definition of marketing and additional stimulus in the marketing mix. Further, the article provides theoretical and managerial implications.

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  • 30.
    Toorajipour, Reza
    et al.
    School of Innovation, Design and Engineering, Mälardalen University, Sweden.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Helsinki, Finland.
    Sohrabpour, Vahid
    SAVEGGY AB, Ideon Innovation, Ideon Science Park, Lund, Sweden.
    Patel, Pankaj C.
    Department of Management and Operations, Bartley Hall, Villanova, PA, USA.
    Mostaghel, Rana
    Division of Marketing and Strategy, School of Business Society and Engineering, Mälardalen University, Sweden.
    Block by block: A blockchain-based peer-to-peer business transaction for international trade2022Ingår i: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 180, artikel-id 121714Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Heterogeneity and complicated processes, risk of information leakage, and higher costs are some of the challenges that stem from third-party involvement in business transactions. This study proposes a novel mechanism to address the shortcomings of third-party-dependent transactions in the context of international trade. Moreover, we provide business process modeling, deployed in a business transaction scenario, to furnish a deeper perspective on the working of the mechanism based on Business Process Model and Notation (BPMN) 2.0 standards and guidelines. By analyzing and identifying blockchain roles and capabilities, this study proposes a blockchain technology-based letter of credit (BTLC), which is a mechanism providing letters of credit (LCs) that incorporate the benefits of blockchain and smart contracts.

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  • 31.
    Rytkönen, Paulina Ines
    et al.
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Helsinki, Finland.
    Bringing innovation back in–strategies and driving forces behind entrepreneurial responses in small-scale rural industries in Sweden2022Ingår i: British Food Journal, ISSN 0007-070X, E-ISSN 1758-4108, Vol. 124, nr 8, s. 2550-2565Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose – The paper contributes to the debate about local food and conceptualization of ruralentrepreneurship by analysing the performance of small-scale dairies departing from their relation toinnovations, innovative activities and risk.

    Design/methodology/approach – The authors use phenomenography to identify representative categories,and to draw conclusions about how these are consistent or different from dominant definitions of ruralentrepreneurship and self-employment. The authors conducted semi-structured interviews, participatoryworkshops and compiled a database of all small-scale dairies established between 1968 and 2020.

    Findings – A focus on innovations contributes to differentiate between rural entrepreneurship and selfemployment and how these interact in the process of economic growth. Innovations are seldom disruptive.Instead, innovative behaviour is strongly related to business models and to imitation. Social capital andcollective action play a key role for the innovative capacity of small businesses, especially to realize disruptiveinnovations, such as the establishment of a new market.Research

    limitations/implications – The innovative capacity of rural businesses can be understoodthrough their ability to break patterns, alter institutions and turn embededdness into assets. Rural entrepreneurship and self-employment are intertwined in the economic growth process.

    Practical implications – Innovative behaviour is a significant aspect for firm survival over time, and it isalso strongly related to new business models. Most rural firms can be characterized as self-employment, thelatter are essential because they provide rural livelihoods and help bring maturity to newly establishedmarkets.

    Social implications – The right type of support, e.g. adopting enabling industrial regulations and grantingaccess to constructive experiences of others, contributes to the innovative behaviour of small-scale rural firms.

    Originality/value – This study differentiates rural entrepreneurship from rural self-employment byanalysing the role of innovation. The authors show how innovations and innovative behaviour work their waythrough the process of economic growth and how innovation can break patterns by turning ruralembeddedness into assets; and how innovative behaviour related to self-employments contributes to thecreation of value and interacts with entrepreneurship in the process of economic growth.

  • 32.
    Mostaghel, R.
    et al.
    Mälardalen University, Sweden.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics in Helsinki, Finland.
    Parida, V.
    Luleå University of Technology, Sweden; University of South-Eastern Norway, Norway; University of Vaasa, Finland.
    Sohrabpour, V.
    SAVEGGY AB, Sweden.
    Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends2022Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 146, s. 134-145Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Increased digitalization enabled innovation and practical examples from the retail industry have captured the attention of marketing scholars, with rapid development in the academic field. The pace of change has significantly accelerated during the Covid-19 crisis. In seeking to (1) investigate the unique characteristics of digitalization enabled retail business model innovation, (2) understand how does digitalization influences changes to the retail business model innovation dimensions, and (3) identify the areas for future research related to retail business model innovation, this study systematically reviews the literature. Employing four databases, a sample of 170 articles were chosen. Based on bibliometric and network analysis and visualization, the major researchers, articles, and topics were rigorously identified. Finally, the results revealed the unaddressed issues in this research area. The study ends with theoretical and managerial implications.

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  • 33.
    Oghazi, Pejvak
    et al.
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Parida, V.
    Luleå University of Technology, Sweden; University of Vaasa, Finland.
    Wincent, J.
    Hanken School of Economics, Finland; University of St. Gallen, Switzerland.
    Mostaghel, R.
    Mälardalen University, Sweden.
    Ecosystems transformation through disruptive innovation: A definition, framework and outline for future research2022Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 147, s. 16-26Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    In this study, we develop a definition and a framework for ecosystem transformation. We suggest a circular model of four main mechanisms to provide an alternative explanation of ecosystem evolvement. Interview data are used to develop a model that integrates value creation logics at its core with evolutionary mechanisms. An emphasis on firm-specific technology development sets in motion strategic and technological engagement by other firms in the ecosystem. This comes about through firms that take responsibility for change and actors that adopt new ecosystem roles to drive the whole ecosystem towards transformation around new value propositions. This signifies that disruptive innovation and technological advancement in response to market needs drive ecosystem transformation through new value creation. Our comprehensive framework offers an outline for further research in the domain of ecosystem transformation.

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  • 34.
    Kordestani, Arash
    et al.
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Pashkevich, Natallia
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Sahamkhadam, Maziar
    Linnaeus University, Sweden.
    Sohrabpour, Vahid
    SAVEGGY AB, Sweden.
    Effects of the COVID-19 pandemic on stock price performance of blockchain-based companies2022Ingår i: Ekonomska Istrazivanja, ISSN 1331-677X, E-ISSN 1848-9664, Vol. 35, nr 1, s. 3206-3224Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The price of a stock rises or falls in relation to a number of different factors, including changes to the economy brought about by pandemics. A few studies have already identified the effect of the COVID-19 pandemic on the stock market. However, empirical evidence is lacking on changes in stock price performance of blockchain-based companies as a result of the COVID-19 pandemic. We use the event study approach to estimate stock expected returns by applying an asset pricing model over a thirty-day event window around the announcement on March 11, 2020 by the World Health Organization (WHO) regarding the outbreak of the coronavirus (COVID-19) as a global pandemic, using a sample of S&P Global 1200 companies. Overall, our results indicate more sensitivity in blockchain-based companies' stock prices to the COVID-19 pandemic compared to those of non-blockchain-based companies. Cumulative abnormal returns show that the stock price of blockchain-based companies recover losses slower than non-blockchain companies. Our findings are important for investors and shareholders for future pandemics and events.

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  • 35.
    Musarra, Giuseppe
    et al.
    University of Leeds, United Kingdom.
    Kadile, Vita
    University of Leeds, United Kingdom.
    Zaefarian, Ghasem
    University of Leeds, United Kingdom.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Najafi-Tavani, Zhaleh
    University of Leeds, United Kingdom.
    Emotions, culture intelligence, and mutual trust in technology business relationships2022Ingår i: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 181, artikel-id 121770Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Both scholars and practitioners highlight the critical role of mutual trust in cross-border technology business relationships. Yet the alliance literature has overlooked the role of emotions and cultural intelligence in developing mutual trust. In a cross-sectional survey of 210 technology business relationships, we find that both a partner's expressing and evoking emotional states are positively associated with mutual trust. We also observe that while interaction with cultural intelligence strengthens the relationship of expressing emotional states with mutual trust, awareness of cultural intelligence weakens it. In addition, awareness of cultural intelligence positively moderates the link between evoking emotional states and mutual trust but negatively conditions the link between expressing emotional states and mutual trust. These findings highlight the importance of emotions as organizational capabilities that can help create an exchange environment characterized by open communication and confidence that partners will meet agreed-on obligations.

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  • 36.
    Donbesuur, F.
    et al.
    University of Leicester, United Kingdom.
    Hultman, M.
    Brock University, Canada.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland; University of Economics and Human Sciences in Warsaw, Poland.
    Boso, N.
    Kwame Nkrumah University of Science and Technology, Ghana; University of Pretoria, South Africa.
    External knowledge resources and new venture success in developing economies: Leveraging innovative opportunities and legitimacy strategies2022Ingår i: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 185, artikel-id 122034Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This study draws insights from entrepreneurial opportunity and organizational legitimacy perspectives to specify an intervening role of opportunity recognition and the contingency effect of entrepreneurial legitimacy to explain how and when external knowledge resources are associated with new venture performance. The conceptual model is tested on primary data from 230 new ventures operating in a sub-Saharan African economy: Ghana. Findings from the study indicate that the relationship between external knowledge resources and new venture performance is mediated by opportunity recognition and that high levels of both strategic and regulatory legitimacy strategies strengthen the indirect relationship. Theoretical implications and new venture management lessons drawn from these findings are discussed.

  • 37.
    Guedes, M. J.
    et al.
    Universidade de Lisboa, Portugal.
    Patel, P. C.
    Villanova School of Business, Villanova University, USA.
    Kowalkowski, C.
    Linköping University, Sweden; Hanken School of Economics, Finland.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Family business, servitization, and performance: Evidence from Portugal2022Ingår i: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 185, artikel-id 122053Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Drawing on the servitization and family business literature, we ask whether family governance improves or worsens performance through servitization. Given the preference to preserve socio-emotional wealth, servitization in family firms presents a double-edged sword. That is to say, a preference to preserve socio-emotional wealth facilitates the development of relationships with service-related stakeholders, but it may also prevent family firms from diluting their socio-emotional wealth through greater service-related collaboration with outsiders. In a sample of 35,329 manufacturing firms (13,755 family firms and 21,574 non-family firms from 2010 to 2018) in Portugal, we find that family firms have lower levels of servitization, and they achieve lower performance through servitization. These findings are robust to alternative performance measures and carry important implications for the servitization and family business literature.

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  • 38.
    Struckell, E. M.
    et al.
    University of North Carolina at Wilmington, USA.
    Patel, P. C.
    Villanova University, USA.
    Ojha, D.
    College of Business, University of North Texas, USA.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Financial literacy and self employment – The moderating effect of gender and race2022Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 139, s. 639-653Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Within the next decade, the number of self-employed workers, now 40% of the workforce, is predicted to surpass that of traditional employees. Managing finances (financial literacy) is an important skill set for self-employment. We bring attention to the growing prevalence of self-employment at a time when financial literacy is in decline in the United States. Using a sample of 15,069 participants in the 2015 and 2018 National Financial Capability Study, we find support for a positive association between financial literacy and self-employment in a U.S. context and extend prior research by focusing on two widely studied and important U.S. demographic segments in self-employment and entrepreneurship literature – gender and race. Contrary to other U.S.-based studies, we find that women with higher financial literacy scores are more likely to be self-employed than men; yet surprisingly, there is no significant difference in the association between higher financial literacy scores and self-employment between non-white and white U.S. respondents. We discuss the implications of the findings for researchers, policymakers, educators, and those considering self-employment.

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  • 39.
    Rad, Fakhreddin F.
    et al.
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Business, Finland.
    Palmie, Maximilian
    University of St Gallen, Switzerland.
    Chirumalla, Koteshwar
    Mälardalen University, Sweden.
    Pashkevich, Natallia
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Patel, Pankaj C.
    Villanova University, USA.
    Sattari, Setayesh
    Whittier College, CA, USA.
    Industry 4.0 and supply chain performance: A systematic literature review of the benefits, challenges, and critical success factors of 11 core technologies2022Ingår i: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 105, s. 268-293Artikel, forskningsöversikt (Refereegranskat)
    Abstract [en]

    The exponentially growing literature on Industry 4.0 technologies and their implications for supply chains exhibits valuable insights alongside considerable fragmentation. While prior systematic literature reviews (SLRs) started to consolidate the literature, an SLR that simultaneously (a) covers several core technologies of the Industry 4.0, (b) synthesizes their positive and negative implications for supply chain performance in a broad sense, and (c) accounts for the critical success factors that foster or impede these implications is still missing. We contribute to establishing a cumulative body of knowledge by conducting such an SLR. We synthesize 221 articles published on 11 Industry 4.0 technologies between 2005 and 2021. Rather than aggregate implications, our SLR presents the benefits, challenges, and critical success factors of each core technology vis-a-vis supply chain performance individually. We integrate our findings into a framework of Industry 4.0 supply chain performance and derive promising avenues for future research. Specifically, we call for more research on (a) the challenges and critical success factors of Industry 4.0 technologies; (b) hitherto underexplored core technologies of the Industry 4.0; (c) the interaction of multiple core technologies (are they complements or substitutes?); as well as for (d) further consolidation and interdisciplinary dissemination efforts.

  • 40.
    Sandberg, Erik
    et al.
    Department of Management and Engineering, Linköping University, Linköping, Sweden.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Helsinki, Finland.
    Chirumalla, Koteshwar
    School of Innovation, Design and Engineering, Mälardalen University, Sweden.
    Patel, Pankaj C.
    Villanova School of Business, Villanova University, PA 19085, USA.
    Interactive research framework in logistics and supply chain management: Bridging the academic research and practitioner gap2022Ingår i: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 178, artikel-id 121563Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Logistics and supply chain management (SCM) practice has grown in scope and complexity in recent years. A challenge for research in logistics and SCM is to create value for both academics and practitioners. The purpose of this paper is to introduce interactive research (IR) into the domain of logistics and SCM research and to describe the lessons learned from the implementation of this research approach. Compared to traditional empirical research methods, IR takes place in a context where inferences are co-produced in collaboration with practitioners. Taking an academic–practitioner lens, we draw on the IR framework to develop a deeper understanding of academic and practitioner exchanges in the increasingly complex and multidimensional domain of logistics and supply chain research. In addition to introducing the IR approach, based on four collaborative research projects, we outline and provide potential solutions to challenges arising from IR. Introducing IR to logistics and SCM research could enrich the understanding of collaborative research approaches and could act as a catalyst to its wider adoption in future research.

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  • 41.
    Patel, P. C.
    et al.
    Villanova University, USA.
    Tsionas, M.
    Montpellier Business School & Lancaster University Management School, UK.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Izquierdo, V.
    Sagardoy Business & Law School, Spain.
    No entrepreneur steps in the same river twice: Limited learning advantage for serial entrepreneurs2022Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 142, s. 1038-1052Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Deterministic learning is less feasible in high-noise and low-signal entrepreneurship contexts. The empirical evidence on serial entrepreneurs having an advantage over novice entrepreneurs is mixed. Entrepreneurs learn by lowering high noise (w) and increasing the fidelity of a learning outcome (θ). We draw on Jovanovic and Nyarko's (1995) Bayesian learning framework. Assessing learning by doing across fifteen combinations of the number of businesses and the industry distance among founded firms, our findings are bleak. Learning in successive businesses is a high-noise (w) and low-signal (θ) environment, where the progress ratio, or the ratio of total learning to initial learning, is close to 1. In launching businesses in multiple industries, these learning challenges are slightly higher. Overall, learning by doing is noisy and delivers limited improvements in business duration.

  • 42.
    Hajighasemi, Ali
    et al.
    Södertörns högskola, Institutionen för samhällsvetenskaper, Socialt arbete.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Helsinki, Finland.
    Outcomes of Swedish migration and economics of the welfare system2022Ingår i: Ekonomska Istrazivanja, ISSN 1331-677X, E-ISSN 1848-9664, Vol. 35, nr 1, s. 986-1010Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This article examines the economic consequences of migration for the Swedish welfare system. The question of whether the high costs of receiving refugees undermine the sustainability of the universal welfare state has received considerable attention in the political debate. While most studies focus on the fiscal burden of refugee reception and the short-term impacts of migration on welfare arrangements, this article advocates a comprehensive, long-term assessment of the effects of migration flows on public finances. Starting from the priorities of the architects of the welfare system, who designed and expanded social policy, indicators are derived to assess strategic goals and considerations. Reproduction of the workforce by managing its age profile, increasing employment levels and the employability of the surplus workforce, and creating conditions that increase long-term growth in the economy are considered crucial for the sustainability of the system. From a purely utilitarian perspective, migration is considered beneficial to the economy, provided that migrants gain quick entry to, and a high employment rate in, the labour market.

  • 43.
    Sattari, Setayesh
    et al.
    Whittier College, USA.
    Kordestani, Arash
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Hajighasemi, Ali
    Södertörns högskola, Institutionen för samhällsvetenskaper, Socialt arbete.
    Socially responsible ideas among Swedish public procurers: An exploratory study2022Ingår i: Journal of Innovation and Knowledge, ISSN 2530-7614, E-ISSN 2444-569X, Vol. 7, nr 4, artikel-id 100251Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Public procurement is increasingly being recognized as a tool to promote corporate social responsibility and a vehicle to help governments achieve their social development goals. Due to their power to intervene and their reliance on tax money, public sector organizations are focused on expanding the inclusion of social responsibility in their public procurement strategies. At the EU level, there is a strong focus on providing new opportunities for public authorities to promote socially responsible public procurement. Utilizing translation theory and following the travel of ideas framework in a Scandinavian institutionalism approach, this study maps the adoption, development, and implementation of social responsibility in public procurement through the five stages of materialization, categorization, transportation, institutionalization, and re-travel. Qualitative data were collected through in-depth interviews with public procurement authorities from municipalities, regional councils, and governmental organizations in Sweden. The findings show that the travel of social responsibility policies in public procurement follows a new Scandinavian institutionalism approach that has brought policy makers freedom in prioritizing social issues but leaves them confused about what to prioritize.

    Furthermore, while the results show a positive relationship in organizations between their size, measured as full-time procurement employees, and their maturity level in terms of social responsibility, this maturity level is not associated with their procurement spending. The study findings have important implications for research on socially responsible public procurement. Additionally, the data collected from public organizations suggest several ways that policy makers can include, promote, and institutionalize social responsibility in their procurement strategies to reduce disparity and improve social welfare.

  • 44.
    Palmié, M.
    et al.
    University of St. Gallen, Switzerland.
    Miehé, L.
    University of St. Gallen, Switzerland; Copenhagen Business School, Denmark.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Parida, V.
    University of Vaasa, Finland; Luleå University of Technology, Sweden.
    Wincent, J.
    Hanken School of Economics, Finland; University of St. Gallen, Switzerland.
    The evolution of the digital service ecosystem and digital business model innovation in retail: The emergence of meta-ecosystems and the value of physical interactions2022Ingår i: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 177, artikel-id 121496Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    As e-commerce has increasingly gained traction in the retail market, many traditional “brick-and-mortar” retailers are innovating their business models and making the transition towards digital business models. While scholars have started to examine the influence of digitalization on various business model elements, they have so far paid little attention to its implications on the external relationships in which firms engage for value creation. Building on a qualitative analysis of seventeen interviews, this study develops a two-stage framework for the transition to digital business models. In Stage 1, retailers collaborate with specialized service providers to implement a digital business model. As firms from the retail ecosystem collaborate with firms from the digital-service ecosystem to create a value proposition for end-customers, a meta-ecosystem emerges. In Stage 2, firms (retailers) seek to differentiate themselves from their competitors in the meta-ecosystem. Physical interactions with the digital service providers, the product suppliers, and the customers are a primary means towards this end. Thus, digitalization does not make physical interactions and close personal ties obsolete. Our study has substantial implications for the academic literature and management practice. 

  • 45.
    Mills, Mark
    et al.
    University of Leeds, Leeds, United Kingdom.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Helsinki, Finland.
    Hultman, Magnus
    Goodman School of Business, Brock University, St. Catharines, Canada.
    Theotokis, Aristeidis
    University of Leeds, Leeds, United Kingdom.
    The impact of brand communities on public and private brand loyalty: A field study in professional sports2022Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 144, s. 1077-1086Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This research examines the role that brand community plays in the relationship between brand identification and brand loyalty. A theoretical framework was developed and tested using an online survey in the brand community of a UK professional basketball team. Study results reveal that consumers’ brand community identification has a significant direct relationship on both public and private brand loyalty. It also shows that brand community identification fully mediates the relationship between brand identification and consumer behavior towards the brand, which is enacted both publicly and privately. The study adds to academic understanding of brand identification, brand community theory, and the importance of the differentiation of public and private brand loyalty, whilst providing guidance for branding practitioners.

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  • 46.
    Wu, W.
    et al.
    Clarkson University, USA.
    Lin, Z.
    Clarkson University, USA.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Patel, P. C.
    Villanova University, USA.
    The impact of demonetization on microfinance institutions2022Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 153, s. 1-18Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Microfinance institutions (MFIs) must balance financial and social goals. When these coopetitive goals are under threat, which goals do MFIs prefer? Based on the theory of myopic loss aversion, our study aims to assess the immediate effect of the 2016 demonetization in India on MFIs and their loan portfolio performance and on unintended social outcomes. Using the 2016 demonetization in India as a quasi-experiment, we find that MFIs had a lower 30-day and 90-day portfolio at risk (PAR) and implemented better client protection terms. In addition, demonetization had a small but positive effect on developing start-up enterprises and serving more clients below the poverty line. Last, we find that MFIs investing in female client education presented a lower PAR after demonetization. Overall, our study sheds light on the unintended consequences on MFIs as a result of the demonetization event, and it provides policy implications for MFIs.

  • 47.
    Hajighasemi, Ali
    et al.
    Södertörns högskola, Institutionen för samhällsvetenskaper, Socialt arbete.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi. Hanken School of Economics, Finland.
    Aliyari, S.
    University of West England, UK.
    Pashkevich, Natallia
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    The impact of welfare state systems on innovation performance and competitiveness: European country clusters2022Ingår i: Journal of Innovation and Knowledge, ISSN 2530-7614, E-ISSN 2444-569X, Vol. 7, nr 4, artikel-id 100236Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This article assesses the impact of welfare state systems on the performance of economies in creating the appropriate conditions for innovation and increased competitiveness. Since the 1970s, welfare systems have been regarded as disruptive influences on economic growth. This situation was exacerbated by the intensification of globalization and the emergence of new economies, which led to the need for initiatives to promote innovation and competitiveness, not least in the EU with so many different types of welfare state. To investigate the impact of welfare state systems on innovation performance and competitiveness, we used the European Innovation Scoreboard (EIS), which is based on a variety of indicators, as well as various essential indicators proposed by EU2020 innovation, such as the number of patents and the level of education and employment. The results obtained from the performance of five welfare state clusters of European countries have shown that the most comprehensive welfare states, primarily those in the Nordic countries, have been the most successful in achieving innovation goals and have long been ranked as innovation leaders in Europe. Moreover, public resource allocation for innovation leads to a more comprehensive agenda, including employment promotion, gender equality goals, and sustainability concerns. Welfare costs seem not to reduce competitiveness. And it is competitiveness itself that encourages the development of advanced social security systems.

  • 48.
    Fredström, Ashkan
    et al.
    Hanken School of Economics, Vaasa, Finland.
    Parida, Vinit
    Luleå University of Technology, Luleå, Sweden; University of Vaasa, School of Management, Vaasa, Finland.
    Wincent, Joakim
    Hanken School of Economics, Helsinki, Finland; University of St. Gallen, St. Gallen, Switzerland.
    Sjödin, David
    Luleå University of Technology, Luleå, Sweden.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    What is the Market Value of Artificial Intelligence and Machine Learning?: The Role of Innovativeness and Collaboration for Performance2022Ingår i: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 180, artikel-id 121716Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    As AI and ML technologies are increasingly incorporated into products, there is a need to understand the role of these incorporations in enhancing performance. This study uses new types of methodology related to textual data analysis to explore the question of whether there is a difference between market sentiments—and consequently marketing and business performance—when it comes to communicating either AI or ML. We test and confirm the hypothesis that AI rather than ML attracts more positive sentiments in the marketplace. Additionally, we find that AI is mostly used when the discussion centers on innovativeness, and that discussions concerning collaboration in these technologies attract more positive sentiments. We further contribute methodologically by leveraging textual data available online on the titles of web-page contents and the results of the Vader sentiment analysis to test our hypothesis. We conclude that, to enhance business performance, firms should communicate using AI-related vocabulary especially when the topic is innovativeness and collaboration.

  • 49.
    Toorajipour, Reza
    et al.
    Mälardalen University.
    Sohrabpour, Vahid
    Copenhagen Business School, Copenhagen, Denmark; SAVEGGY AB, Ideon Innovation, Ideon Science Park, Lund, Sweden.
    Nazarpour, Ali
    Maynooth University, Maynooth, Co. Kildare, Ireland.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Fischl, Maria
    Siemens Gas and Power GmbH & Co. KG, Siemens Energy, Berlin, Germany.
    Artificial intelligence in supply chain management: A systematic literature review2021Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 122, s. 502-517Artikel, forskningsöversikt (Refereegranskat)
    Abstract [en]

    This paper seeks to identify the contributions of artificial intelligence (AI) to supply chain management (SCM) through a systematic review of the existing literature. To address the current scientific gap of AI in SCM, this study aimed to determine the current and potential AI techniques that can enhance both the study and practice of SCM. Gaps in the literature that need to be addressed through scientific research were also identified. More specifically, the following four aspects were covered: (1) the most prevalent AI techniques in SCM; (2) the potential AI techniques for employment in SCM; (3) the current AI-improved SCM subfields; and (4) the subfields that have high potential to be enhanced by AI. A specific set of inclusion and exclusion criteria are used to identify and examine papers from four SCM fields: logistics, marketing, supply chain and production. This paper provides insights through systematic analysis and synthesis.

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  • 50.
    Hultman, M.
    et al.
    University of Leeds, UK; Goodman School of Business, Brock University, Canada.
    Papadopoulou, C.
    Leeds Beckett University, UK.
    Oghazi, Pejvak
    Södertörns högskola, Institutionen för samhällsvetenskaper, Företagsekonomi.
    Opoku, R.
    Red Deer College, Canada.
    Branding the hotel industry: The effect of step-up versus step-down brand extensions2021Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 124, s. 560-570Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The study investigates how customer perceptions of parent brands influence the perceived value of brand extensions in the hotel industry and how these relationships are moderated by the nature of the brand extension in question. Drawing on brand equity logic, the study proposes that perceived positive brand attributes, awareness, attitudes, and loyalty toward the parent brand positively relate to higher perceived value of the brand extension, and that these positive relationships grow stronger in cases of step-down extensions rather than step-up extensions. Survey results from UK hotel customers reveal that only perceived parent brand attributes and attitudes seem to have a positive impact on perceived value of the extension and subsequent (re)visit intentions. The moderation results further reveal that the positive relationships turn stronger in cases of step-down extensions and insignificant during step-up extensions. Managers are therefore cautioned to apply step-up extensions too frivolously, as such extensions seem largely ineffective in generating consumer value and subsequent behavioral intentions, whereas the effectiveness is heightened in cases of step-down extensions.

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