Organizations, in order to compete globally, need to increase their innovation. Organizational research, therefore, need methods to describe how the innovation process function and how it can be analyzed, enabling organizational learning and establishing best practice. This study examines the innovation process in a retail organization based on Crossan and Apaydins theoretical framework (2010). The results from the innovation process are measured against a number of key performance indicators (kpi), which the organization wishes to affect. The study shows that the theoretical framework was possible to use for analyzing the innovational process. However, even if there was a positive result, it was difficult to say if this was caused by the innovation process or had happened anyhow. Keyword Innovation, Organization, Innovation process, Competition