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A multimodal critical discourse analytic approach to university rebranding
Ledin, Per
Södertörn University, School of Culture and Education, Swedish Language.
ORCID iD:
0000-0002-3176-7226
Machin, David
Örebro University.
(Department of Humanities, Education and Social Sciences)
2015 (English)
In:
Handbook of Brand Semiotics / [ed] George Rossolatos, Kassel: Kassel University Press GmbH, 2015, p. 328-363
Chapter in book (Other academic)
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Kassel: Kassel University Press GmbH, 2015. p. 328-363
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URN:
urn:nbn:se:sh:diva-28663
Scopus ID:
2-s2.0-85019702288
ISBN:
978-3-7376-0042-2 (print)
ISBN:
978-3-7376-0043-9 (electronic)
OAI: oai:DiVA.org:sh-28663
DiVA, id:
diva2:866378
Note
Available as
International Journal of Marketing
Semiotics
vol. 4 (2016).
Available from:
2015-11-02
Created:
2015-11-02
Last updated:
2025-10-07
Bibliographically approved
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No full text in DiVA
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Scopus
https://ijms.files.wordpress.com/2015/10/handbook-of-brand-semiotics.pdf
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Cite
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apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
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de-DE
en-GB
en-US
fi-FI
nn-NO
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fi-FI
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