This article is an attempt to theorize around such three extensive concepts as fashion, politics, and gender. Broadly covered in academic research, the theme of fashion and representation of female politicians, however, requires further analysis and new definitions. Coming from the media studies and having in mind the two common approaches to interconnections between media and politics, namely mediatized politics and politicized media, we transfer these approaches into the sphere of fashion and introduce the notions of politicized fashion and fashionized politics. By doing that, we, on the one hand, are suggesting to view fashion as a part of the political communication sphere[1], as one of the many existing mediums, involved into production and reproduction of the political ideas. On the other hand, fashion can be understood on a more significant level as production and marketing of new styles, which makes it a broad field, of which political and any other communication is just a part.