Places frame and delimit media uses, which at the same time create spatial formations as meaningful geographic places and social worlds. All media use is spatially located, framed and determined. A focal topic in media texts is to represent places and spaces, and afford them meaning. Media use also creates social spaces through structuring interaction between humans and the built environment. All these ways in which media use is spatially localised and localising were fields of struggle for power over space. This chapter is based on experiences from the unique media-ethnographic Passages project, where a large interdisciplinary research team empirically investigated interacting processes of communication and consumption in a shopping centre. This collective ethnography pointed at the crucial importance of space and place to media use and communication. Starting in a specific place like a shopping centre makes participant observation a main source of knowledge, mapping out the flows and structures at large. The size and complexity of such a place makes group work necessary, and invites innovative experiments in collective ethnography. The project had critical implications for basic concepts such as space and place, border and movement, field and locality. This chapter presents key conclusions from this research, as it relates to the articulation of media consumption and urban space.It discusses commercial urban spaces as sites of communication, of experience and of power. They frame complex flows of communication between individuals, texts and institutions. They are contexts for various kinds of experience, some carefully orchestrated by the management, others spontaneous or oppositional. They are also contested spaces where diverging interests collide, thereby highlighting basic societal contradictions between private and public spheres or between state, market and civil society actors. Issues of cultural citizenship, access to resources of communication and mediated interaction turn out to be bound to geographical and spatial dimensions for a series of contemporary power struggles. This discussion finally moves out of the shopping centre environment into a wider set of media flows, where similar themes are studied in people-s identifications in, with and of city identities, to see how different kinds of media thematise urban geographies. In this way, the chapter joins an analysis of media use in urban space with interpretations of urban spaces in media texts.