I välgörande syfte : En explorativ studie av välgörenhetsorganisationers marknadsföringsstrategier i relation till donatorernas engagemang

Westerberg, Hedvig; Linder, Cecilia

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I välgörande syfte: En explorativ studie av välgörenhetsorganisationers marknadsföringsstrategier i relation till donatorernas engagemang

Westerberg, Hedvig

Södertörn University College, School of Business Studies.

Linder, Cecilia

Södertörn University College, School of Business Studies.

2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title

A philanthropic purpose : An exploratory study of marketing strategies used by charity organisations with regards to donor involvement (English)

Place, publisher, year, edition, pages

2010. , p. 51

Keywords [en]

charity, trust, risk, scandal, involvement, marketing strategies, added value

Keywords [sv]

välgörenhet, förtroende, risk, skandal, involvering, marknadsföringsstrategi, mervärde

National Category

Business Administration

Identifiers

URN: urn:nbn:se:sh:diva-3536OAI: oai:DiVA.org:sh-3536DiVA, id: diva2:323626

Uppsok

Social and Behavioural Science, Law

Supervisors

Zimmerlund, Hans, Högskoleadjunkt

Lindelöf, Peter, Högskoleadjunkt

Available from: 2010-06-11 Created: 2010-06-11 Last updated: 2025-10-07Bibliographically approved

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