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Minimalism vs. Complexity: User Experience and Cognitive Load: A User Study on the Impact of Web Interface Complexity on Perceived Cognitive Load and Perceived User Experience in First-Time Website Visitors
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
2025 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This study investigates how the complexity of a web interface influences the perceived cognitive load and user experience among first-time website visitors. The CNN website was used as an example of a visually complex interface, and a minimalist prototype was developed to contrast its design. Twelve participants took part in testing both interfaces by completing a series of tasks, followed by cognitive load questionnaires (NASA-TLX) and semi-structured interviews. The findings show that the minimalist prototype in comparison to the CNN website, was less straining on the mind, as indicated by lower NASA-TLX scores, and was generally perceived as more intuitive and aesthetically pleasing. In contrast, the CNN site was described as overwhelming and visually crowded, although some participants appreciated its variety of content. These results highlight the trade-offs between minimalist and visually complex designs, offering insight for web designers aiming to balance clarity, usability, and informational richness.

Place, publisher, year, edition, pages
2025. , p. 11
Keywords [en]
Minimalism, Visual Complexity, User Experience, Cognitive Load, Web Design, User Interface.
National Category
Human Computer Interaction
Identifiers
URN: urn:nbn:se:sh:diva-57984OAI: oai:DiVA.org:sh-57984DiVA, id: diva2:1993063
Subject / course
Media Technology
Supervisors
Available from: 2025-08-29 Created: 2025-08-29 Last updated: 2025-10-07Bibliographically approved

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fulltext(4708 kB)4650 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf