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Are we there yet?: An examination of the coverage of female party leaders in Swedish media, during the election periods of 2006 and 2018
Södertörn University, School of Social Sciences, Journalism.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

A wide range of studies have examined the media portrayal of female politicians based on the assumption that men and women are being treated differently in the public eye. The findings and research aims are varied however a common conclusion show that women are often given less space, more attention to their personal life and are framed in a gender stereotypic way. Simultaneously, we are believed to live in a time of change where the issue of gender and equality are given more attention and importance. Recent social movement, such as #Metoo, has shed new light on the issue and raised the awareness of subtle inequalities in all areas of society. Therefore, the aim of this research is to examine the coverage of the female party leaders during election periods in Sweden. The research uses a comparative approach, where the coverage of 2006 will be compared to 2018 – twelve years later. A quantitative content analysis is used and 200 print articles from the Swedish newspapers Dagens Nyheter and Aftonbladet are analysed. The research focuses on the issue of space given to the female leaders within the articles they are featured in as well as the use of gendered coverage and frames. The results show that an overall statistic difference can not be seen between the coverage of 2006 and 2018. However, some detailed differences concerning the use of gendered coverage and the gender stereotypes-frame can be noticed, with a higher use during 2006. A main conclusion of the research is also that the female leaders are only mentioned in the majority of the articles they are featured in – during both 2006 and 2018.

Place, publisher, year, edition, pages
2019. , p. 42
Keywords [en]
Gender, Coverage, Content analysis, Framing, Party leaders
National Category
Media and Communication Studies
Identifiers
URN: urn:nbn:se:sh:diva-57942OAI: oai:DiVA.org:sh-57942DiVA, id: diva2:1990864
Subject / course
Journalism
Supervisors
Examiners
Available from: 2025-08-22 Created: 2025-08-21 Last updated: 2025-10-07Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf