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Risk och resonemang: Hur generation Z och millenniegenerationen beslutar i digitala spel
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
2025 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Risk and Reasoning : How Generation Z and Millennials Make Decisions in Digital Games (English)
Abstract [sv]

I denna kvalitativa studie jämförs hur deltagare från millenniegenerationen och generation Z resonerar vid oinformerat beslutsfattande i digitala spel. Datainsamlingen genomfördes med hjälp av intervjuer genom stimulated recall-metoden och bearbetades med tematisk analys för vardera generation. Resultatet presenteras i form av teman för respektive generation.

De teman som presenteras i resultatet är “risktagande” och “försiktighet”. Båda generationer hade liknande huvudspår, men resonemangen inom dessa skiljer sig. I temat “försiktighet” hänvisade båda generationers resonemang till osäkerheten i situationen, men millenniegenerationen reflekterade även över moraliska frågor. Resultatet för båda generationerna  hänvisade även till ekonomiska resurser i temat “risktagande”. Flera deltagare tillhörande millenniegenerationen tog risker eftersom de hade gott om pengar, medan flera i generation Z tog risker för möjligheten att öka sina resurser.

Skillnaderna kan innebära att millenniegenerationen är mer måna om resurser och prioriterar välgång högre än generation Z. Generation Z:s spelstil kan kopplas till en preferens för mer spännande och upplevelserika spel.

Abstract [en]

This qualitative study compares how participants from the Millennial and Generation Z cohorts reason when making uninformed decisions in digital games. Data was collected using the stimulated recall method and analyzed thematically for each generation. The results are presented as themes.

The identified themes were “risk-taking” and “caution.” Both generations followed similar core patterns, but their underlying reasoning differed. When approaching situations cautiously, both groups referred to uncertainty, though Millennials also reflected on moral considerations. All participants discussed in-game financial resources when making risky decisions. Several Millennials justified risks by referring to their financial buffer, while many Generation Z participants focused on the opportunity to increase resources.

These differences suggest that Millennials may be more protective of resources and prioritize long-term success more than Generation Z. The playstyle seen among Generation Z participants may reflect a preference for exciting and experience-rich gameplay.

Place, publisher, year, edition, pages
2025. , p. 30
Keywords [en]
Millennials, Gen Z, decision making, risk-taking, uncertainty, digital games
Keywords [sv]
Millenniegenerationen, Generation Z, beslutsfattande, risktagande, osäkerhet, digitala spel
National Category
Other Engineering and Technologies
Identifiers
URN: urn:nbn:se:sh:diva-57592OAI: oai:DiVA.org:sh-57592DiVA, id: diva2:1973664
Subject / course
Media Technology
Supervisors
Examiners
Available from: 2025-06-30 Created: 2025-06-19 Last updated: 2025-10-07Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf