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The Spillover Effects of Real-Time Social Comparison Information on Water and Energy Use: Experimental Evidence Using In-Home Displays
Södertörn University, School of Social Sciences, Economics. Vilnius University, Lithuania.ORCID iD: 0000-0002-8458-2460
Vilnius University, Lithuania; Department of Rural Economy, Environment & Society, SRUC, UK.
Umeå University, Sweden.
Vilnius University, Lithuania.
2025 (English)In: Environmental and Resource Economics, ISSN 0924-6460, E-ISSN 1573-1502, Vol. 88, no 7, p. 1879-1904Article in journal (Refereed) Published
Abstract [en]

In this field experiment, we investigate the spillover effects of real-time social comparison information provided via in-home displays on residential water and energy consumption. We find that social comparisons targeted at electricity use induce conservation beyond electricity, leading to substantial reductions in energy use for water and space heating. Meanwhile, social comparisons targeted at water use induce little or no effects on electricity, water, and space heating consumption. We argue that the differences in the direct and spillover effects of the two treatments can be explained by the differences in preexisting social norms and moral dissonance. The analysis of the heterogeneity of spillover effects reveals that the observed effects are more pronounced among households at the higher percentiles of resource use. Overall, our results suggest that spillover effects on resource use could be as large as the direct effects of behavioral interventions if there are strong, preexisting social norms to conserve the targeted resource.

Place, publisher, year, edition, pages
Springer, 2025. Vol. 88, no 7, p. 1879-1904
Keywords [en]
Comparison information · Electricity · In-home displays, Natural field experiment, Heating, Social norms, Spillover effects, Water
National Category
Economics
Identifiers
URN: urn:nbn:se:sh:diva-57400DOI: 10.1007/s10640-025-00992-0ISI: 001494925000001Scopus ID: 2-s2.0-105006497440OAI: oai:DiVA.org:sh-57400DiVA, id: diva2:1968307
Available from: 2025-06-12 Created: 2025-06-12 Last updated: 2025-10-07Bibliographically approved

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Kazukauskas, Andrius

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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  • asciidoc
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