This paper presents a study of the linguistic landscape of a commercial public space: the shopping mall Sunnuhlíð in Akureyri. This landscape is in the periphery in seve­ral ways, as it is located outside the town centre and away from the more populous south­western Iceland. The data consists of photos of signs in the shopping mall. We discuss how language and place are made visible in the linguistic landscape through an analysis of which languages are used, what functions the signs and languages on them are given and, building on that, what sense of place is created by the language­use. We approach the data mainly through a qualitative discussion of illustrative examples of signs but do also present quantitative observations about the linguistic landscape in question in general. Our analysis shows that most signs use Icelandic only. Thereafter, English is the second most reoccurring language. The results show that the signs in the shopping mall are geared towards the locals, with presupposed knowledge of Icelandic. Other languages take on more specific functions. We discuss the results in the context of multilingualism in Iceland and the status of different languages in the Icelandic society.