The meetings and events industry, traditionally reliant on physical spaces, faced significant disruptions due to the coronavirus pandemic. This led to the rapid development of alternative digital meeting formats. The industry must now innovate and adopt new business models to enhance resilience and ensure long-term sustainability. Furthermore, there are reasons for strong cooperation between city destinations and event companies. While the impact on city destinations and national tourism has been well-documented, there is limited discussion on the future evolution of this sector (Evenemang i siffror, 2023).This study explores how future meetings and events will be transformed by these developments, addressing key aspects such as the likely shifts from physical to digital platforms, future business models, and necessary assets and capabilities for adaptation.The current study employed mixed methods to explore the answers to these questions. Data was collected through interviews with project managers of 12 large-sized events, surveys from 200 visitors and exhibitors at 3 fairs, and direct observation during 12 events in the Stockholm region between 2022 and 2024. Interview data were analyzed using interpretive approaches, and quantitative data were analyzed with statistical techniques such as ANOVA.The preliminary findings highlight the driving forces behind physical and digital meetings and events. Our analysis determines which events and meetings are likely to migrate to digital platforms and which will maintain their physical presence. The findings suggest that physical meetings and fairs need to enhance their creativity to attract visitors, while digital meetings and events should develop new strategies to provide networking and human interaction experiences. These insights will offer opportunities to develop policies that sustain the capabilities of physical meetings and events, support the innovation of new business models for digital meetings, and explore alternative approaches for the hybrid versions.