The digital town square became a prominent metaphor during Elon Musk’s Twitter take over in 2022. In the process, he tweeted “Twitter is the digital town square, where matters vital to the future of humanity are debated.” The connection to fundamental ideas within media and communication studies especially the notion of the public sphere was impossible to overlook, and media scholars reacted swiftly. Zizi Papacharissi tweeted “Elon has not read Habermas” and Jean Burgess asked what it means when millionaires own our arenas for public deliberation. To develop a conceptual contextualization of the framing of the Twitter take over as part of a re-configuration of public discourse culminating in the metaphor of the digital town square, this chapter draws on the classical conceptualization of the public sphere developed by Jürgen Habermas. In doing so the contribution aims to connect the contemporary landscape of social media platforms with ideas of deliberative democracy and civic participation as well as their discontents. First, the chapter draws a brief recap of the Twitter take over to, second, engage with the question whether Twitter is or is not a public sphere aka a digital town square.