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Navigating the Covid-19 Pandemic as Essential Workers in Superstore
Södertörn University, School of Culture and Education, English language.ORCID iD: 0000-0003-2277-2282
Saarland University, Germany.ORCID iD: 0009-0005-8776-5851
2024 (English)In: Covid-19 in Film and Television: Watching the Pandemic / [ed] Verena Bernardi; Amanda D. Giammanco; Heike Mißler, London: Routledge, 2024, p. 102-119Chapter in book (Other academic)
Abstract [en]

The sitcom Superstore aired on NBC from 2015 to 2021. In its sixth and final season (ending March 2021), the series explicitly addressed how the coronavirus pandemic affected the working conditions of the staff and management of “Cloud 9”—a fictional big-box store based in Saint Louis, Missouri. This chapter examines the ways in which the character interaction serves two distinct functions: first, to provide the viewing audience with general information about the coronavirus and the pandemic; and second, to depict the difficulties of dealing with the pandemic as an essential worker. The series uses humor to problematize the essential worker status of the Cloud 9 employees as superordinate to their status of individuals with a right to protect their health and minimize exposure to the virus.

Place, publisher, year, edition, pages
London: Routledge, 2024. p. 102-119
Series
Routledge Research in Cultural and Media Studies
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:sh:diva-55220DOI: 10.4324/9781003378143-7ISI: 001392757100007Scopus ID: 2-s2.0-85205188287ISBN: 9781040146279 (print)ISBN: 9781032445946 (print)ISBN: 9781003378143 (electronic)OAI: oai:DiVA.org:sh-55220DiVA, id: diva2:1914162
Available from: 2024-11-18 Created: 2024-11-18 Last updated: 2026-01-15Bibliographically approved

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Beers Fägersten, Kristy

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf