Stockholm archipelago’s exalted position in the national narrative of Sweden wasinvented during the second half of the 19th century when writers and artists startedto depict the archipelago as an idyllic rural region. Previous studies have shown thatthe landscape imaginaries of Stockholm archipelago have successfully migrated overdifferent media for more than a century. However, it has not been investigated whethersocial media has influenced the imaginaries. The aim of this study is to investigatehow the landscape imaginaries of Stockholm archipelago have been influenced byrepresentations of the region on Instagram. By utilizing Instagram posts pertaining toStockholm archipelago, the present case study aims to investigate how establishedlandscape imaginaries appear in the light of visual conventions, online environment,and social codes that accompany social media. The analytical approach stems from theconcept of landscape imaginaries, how collective understandings and representationsof landscape render space. The method combines thematic analysis, netnography,and semiotic analysis. Research on how Instagram influences landscape imaginariessuggests that Instagram induced landscapes have the ability to change material life incertain places and that it has the capacity to rejuvenate criticized dormant discourses,like colonial ones. This study, however, suggests that the landscape imaginaries ofStockholm archipelago on Instagram not only cement, but reinforce the establishedimaginary archipelago. This is especially done through conventional romanticlandscape pictures which defy the idea of social media’s anticipated proliferation ofindividual and unique representations of the world.