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Solo traveling behavior in pre-pandemic and post-pandemic eras: a comparative analysis
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.ORCID iD: 0000-0002-5108-7252
2024 (English)In: Consumer Behavior in Tourism and Hospitality, ISSN 2752-6666, Vol. 19, no 4, p. 465-477Article in journal (Refereed) Published
Abstract [en]

Purpose: This study aims to empirically investigate solo travel behavior, comparing decision-making, destination choice, motivations, perceived experiences and constraints between the pre-pandemic and post-pandemic eras. Design/methodology/approach: Using a mixed-methods approach, the study combines quantitative and qualitative data to enhance reliability and flexibility. An online survey attracted 250 respondents, providing demographic data and pandemic-related insights, complemented by eight in-depth interviews. Qualitative content analysis was used to extract key findings on motivations, constraints and destination choices. Findings: The findings reveal that, pre-pandemic, independence and flexibility were key motivators for solo travel, with safety and budget as significant constraints. During the pandemic, half of the respondents continued solo travel, mainly within Europe, facing constraints related to destination choice and health concerns. Post-pandemic, solo travel interest resurged, emphasizing unchanged motivations but reduced concerns over companionship and planning. The study identifies a “traveling for revenge” trend post-pandemic, showcasing a desire to overcome constraints imposed during the pandemic. Originality/value: The study contributes original insights into the nuanced changes in solo travel behavior due to the COVID-19 pandemic, offering a deeper understanding of solo travelers' evolving mindsets. It is one of the few studies to examine the pandemic's impact on solo traveling, providing short-term shifts in motivations and constraints with implications for the travel industry.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2024. Vol. 19, no 4, p. 465-477
Keywords [en]
COVID-19 impact, Solo travel, Travel constraints, Travel motivations, Travel restrictions
National Category
Economics and Business Social and Economic Geography
Identifiers
URN: urn:nbn:se:sh:diva-54673DOI: 10.1108/CBTH-01-2024-0029Scopus ID: 2-s2.0-85201220840OAI: oai:DiVA.org:sh-54673DiVA, id: diva2:1894455
Available from: 2024-09-03 Created: 2024-09-03 Last updated: 2024-12-12Bibliographically approved

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Abbasian, Saeid

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf