Interactivity in news storytelling has introduced possibilities for the audience to be in control of the story. These complex animations come from a convergence of skills and have managed to somewhat displace the boundaries of what journalism is, how it is produced, and how it can be consumed. In this chapter, a historical account of successful and failed media-rich news features will help us understand the hybrid role of interactivity in journalism and how it affects journalistic decision-making, starting with the forgotten technology of electronic paper (e-paper), originally designed for transmission over the digital audio broadcasting network (DAB), and the early development of news apps (news applications) such as ProPublica's Dollars for Docs to the animation used in the long-read format of The New York Times' “Snow Fall” and the development of journalistic crowdsourced data visualizations based on easy-to-use tools such as Swedish SvD's Räntekartan. Furthermore, visualizations in journalism include elements that engage and educate the audience, such as the sensor data-based German WDR animal welfare project Super Cows. While interactivity can soften hard news topics and make the audience stay longer with the content, news stories are protected by traditional norms. Therefore, interactive features are still modest, sometimes surprisingly simple, and normalized to traditional journalism practices.