At the beginning of the Pandemic, Sweden took a different path from her Nordic neighbours and many other countries, namely by not implementing a "forced mass lockdown" or applying stringent restrictions. This paper sets out to examine Sweden s national strategy for responding to COVID-19. This research seeks to address the extent to which the underlying concepts of Swedish "ethos" and "tradition" influenced or shaped the national strategy to avoid forced mass lockdown during the pandemic. To prevent an enforced lockdown to control the spread of COVID-19, the Swedish government presented a range of different measures, both "voluntary and legally binding". The strategy employed by the Public Health Authority was based on notions of "individual responsibility" and "mutual trust" between the government and the citizenry. The guidelines were often ambiguous and left to individuals to interpret for themselves.