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Segregated femininities?: Creating female fandom through social media in Sweden
Department of Teacher Education and Outdoor Studies, Norwegian School of Sport Sciences, Oslo, Norway.
Södertörn University, School of Historical and Contemporary Studies, The Study of Religions.ORCID iD: 0000-0002-7383-9857
Department of Sport Sciences, Malmö University, Malmö, Sweden.
2022 (English)In: Soccer & Society, ISSN 1466-0970, E-ISSN 1743-9590, Vol. 23, no 3, p. 298-313Article in journal (Refereed) Published
Abstract [en]

The study analyses female fandom in Sweden, focusing on female football supporters' self-presentation on social media. We found social media to function as a forum for empowerment, where the female football fans construct and express solidarity between girls and women and challenge hegemonic notions of femininity. Female football supporters are actively involved in formulating and shaping their own agenda and self-presentation and are drawn to the supporter culture for many of the same reasons as their male peers: group community, thrill and excitement, and the love for their team. The contribution of the study is two-fold: it fills a knowledge gap regarding Swedish female fans, while also making a conceptual intervention in the study of female fandoms more broadly, demonstrating the usefulness of critical theorization on femininities and indicating how social media enables female football supporters to 'play' with different conceptions of femininity to create space within the supporter milieu.

Place, publisher, year, edition, pages
Taylor & Francis, 2022. Vol. 23, no 3, p. 298-313
National Category
Ethnology
Identifiers
URN: urn:nbn:se:sh:diva-48556DOI: 10.1080/14660970.2022.2037213ISI: 000758607900001Scopus ID: 2-s2.0-85125410751OAI: oai:DiVA.org:sh-48556DiVA, id: diva2:1643644
Available from: 2022-03-10 Created: 2022-03-10 Last updated: 2025-10-07Bibliographically approved

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Hedenborg White, Manon

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf