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Är AI din nya designpartner?: En explorativ studie av designers upplevelser av att samskapa med en generativ AI
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Is AI your new design partner? : An exploratory study of designers' experiences of co-creating with a generative AI (English)
Abstract [en]

The development of Artificial Intelligence (AI) is advancing by the day and AI is now a major part of our daily lives. As it evolves, new applications are being introduced and created to make the user's everyday life easier. The aim of our study is to review the potential for generative AI to act as a tool to support co-creation for designers in creative, exploratory processes. The methodology of the study was a qualitative investigation in the form of an experiment and a subsequent interview with five participants, comparing the experience of traditional individual idea generation with idea generation supported by a generative AI. The results show a generally positive attitude towards AI as a co-creation tool, especially for independent idea generation and in freelancing. It was found that users can be reminded of details that are easily overlooked. We also found that inconsistency can be used as a tool,even though it deviates from the general guidelines for AI systems that exist today. 

Abstract [sv]

Utvecklingen av Artificiell Intelligens (AI) går framåt för varje dag som går och AI utgör idag en stor del av vår vardag. I takt med utvecklingen introduceras nya användningsområden som skapas för att underlätta användarens vardag. Syftet med vår undersökning är att se över möjligheterna för generativ AI att fungera som ett verktyg för att stödja samskapande för designers i kreativa, explorativa processer. Metoden för studien var en kvalitativ undersökning i form av ett experiment och en efterföljande intervju med fem deltagare, där upplevelsen av traditionell individuell idégnerering jämförs med idégenerering med stöd frånen generativ AI. Resultatet visar en generell, positiv inställning till AI som ett samskapande verktyg för självständig idégenerering. Det framkom bland annat att användare kan bli påminda om detaljer som lätt annars förbises, samt att inkonsekvens kan användas som ett verktyg trots att det frångår de generella riktlinjer för AI-system som finns idag. 

Place, publisher, year, edition, pages
2021. , p. 52
Keywords [en]
Artificial Intelligence, AI, generative AI, design, co-creation, GPT-3, user experience, UX, human-computer interaction, HCI, creativity, ideation.
Keywords [sv]
Artificiell Intelligens, AI, Generativ AI, design, samskapande, GPT-3, användarupplevelse, UX, människa-dator interaktion, MDI, kreativitet, idégenerering
National Category
Other Engineering and Technologies
Identifiers
URN: urn:nbn:se:sh:diva-48358OAI: oai:DiVA.org:sh-48358DiVA, id: diva2:1636126
Subject / course
Media Technology
Supervisors
Examiners
Available from: 2022-02-10 Created: 2022-02-08 Last updated: 2025-10-07Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • Other style
More styles
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