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Do nudges crowd out prosocial behavior?
Södertörn University, School of Social Sciences, Economics. Södertörn University, Centre for Baltic and East European Studies (CBEES), Baltic & East European Graduate School (BEEGS).
Linköping University, Sweden.
Linköping University, Sweden.ORCID iD: 0000-0002-8159-1249
2024 (English)In: Behavioural Public Policy, ISSN 2398-063X, Vol. 8, no 1, p. 107-120Article in journal (Refereed) Published
Abstract [en]

Both theory on motivational crowding and recent empirical evidence suggest that nudging may sometimes backfire and actually crowd out prosocial behavior, due to decreased intrinsic motivation and warm glow. In this study, we tested this claim by investigating the effects of three types of nudges (default nudge, social norm nudge, and moral nudge) on donations to charity in a preregistered online experiment (N = 1098). Furthermore, we manipulated the transparency of the nudges across conditions by explicitly informing subjects of the nudges that were used. Our results show no indication that nudges crowd out prosocial behavior; instead, all three nudges increased donations. The positive effects of the nudges were driven by the subjects who did not perceive the nudges as attempts to manipulate their behavior, while donations among subjects who felt that the nudges were manipulative remained unaffected. Subjects’ self-reported happiness with their choice also remained unaffected. Thus, we find no indication that nudges crowded out warm glow when acting altruistically. Generally, our results are good news for the proponents of nudges in public policy, since they suggest that concerns about unintended motivational crowding effects on prosocial behavior have been overstated.

Place, publisher, year, edition, pages
Cambridge University Press, 2024. Vol. 8, no 1, p. 107-120
National Category
Economics
Identifiers
URN: urn:nbn:se:sh:diva-43809DOI: 10.1017/bpp.2021.10ISI: 001128886100008Scopus ID: 2-s2.0-105018100387OAI: oai:DiVA.org:sh-43809DiVA, id: diva2:1523413
Note

Som manuskript i avhandling. As manuscript in dissertation.

Available from: 2021-01-28 Created: 2021-01-28 Last updated: 2025-11-07Bibliographically approved
In thesis
1. Nudges, Prosocial Preferences & Behavior: Essays in Behavioral Economics
Open this publication in new window or tab >>Nudges, Prosocial Preferences & Behavior: Essays in Behavioral Economics
2021 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Nudges are interventions based on behavioral insights and have received a great deal of attention in recent years. This dissertation investigates how nudges may affect prosocial preferences and behavior through their intended effects, but also their unintended consequences. Essay 1 is a theoretical treatment of how nudges may affect preferences and behavior, while Essays 2 and 3 employ experimental approaches investigating the same themes. The final essay of this thesis investigates the impact of the renewable energy transition in Europe (and Eastern Europe) on employment employing the Eurostat energy database.

Abstract [sv]

Nudges är interventioner grundade i beteendeinsikter och har fått stor uppmärksamhet de senaste åren. Denna avhandling behandlar hur nudges kan påverka prosociala preferenser och beteenden genom deras avsiktliga effekter, men också deras oavsiktliga konsekvenser. Artikel ett är en teoretisk modell över hur nudges kan påverka preferenser och beteenden, medan artikel två och tre bygger på labboratorie- och onlinebaserade experiment och undersöker liknande teman. Avhandlingens sista artikel undersöker hur sysselsättningsgraden i EU och Östeuropa påverkas av övergången från icke-förnyelsebar till förnyelsebar energi.

Place, publisher, year, edition, pages
Huddinge: Södertörns högskola, 2021. p. 166
Series
Södertörn Doctoral Dissertations, ISSN 1652-7399 ; 183
Keywords
Nudge, Prosocial Preferences, Public Goods Game, Network, Renewable Energy
National Category
Economics
Research subject
Politics, Economy and the Organization of Society; Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-43828 (URN)978-91-89109-44-5 (ISBN)978-91-89109-45-2 (ISBN)
Public defence
2021-02-26, MA624/via link, Alfred Nobels allé 7, Huddinge, 13:00 (English)
Opponent
Supervisors
Funder
The Foundation for Baltic and East European Studies
Available from: 2021-02-01 Created: 2021-01-28 Last updated: 2025-10-07Bibliographically approved

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Gråd, Erik

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