The impact work leading to the in-depth understanding of quadruple helix co-creation in social sciences and humanities is based on the ACCOMPLISSH project, that has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 693477. This paper is based on one of the reports written up there, shows illustrations of co-creation as discussed in focus group interviews of quadruple helix partners at 14 European universities and presents first-hand excerpts of the report. Our ambition is to rewrite the paper into an article publishable in peer-reviewed academic journals and based on previous studies published in other academic journals.