In opposition to the theme of creative destruction applauded by most mainstream writing on entrepreneurship, we argue for homeliness and familiarity as important workplace characteristics. Building on an ethnographic study of alternative organizations, we show how workplaces provide homely spaces and a sense of belonging to participants and other stakeholders. Organizations persist only when they achieve significant level of routinization, institutionalizing processes and activities, and routine work takes up most of the members’ time in the organizations we studied. It is also crucial for their stability and longer-term viability. We argue that creation and presentation of the comfort zones for their members is a vital organizational function, and that the widespread glorification of instability is harmful to management, organizations and society.