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"Har jag hittat det jag söker efter?": En kvantitativ och kvalitativ studie kring användares attityder till informationssökning online inför en semesterplanering
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
“Have I found what I’m looking for?” : A qualitative and quantitative study of users’ attitudes to online information searching ahead of a vacation planning (English)
Abstract [sv]

Tidigare studier visar på att när en resa planeras används oftast sökmotorer som verktyg för att tillfredsställa de informationsbehov som existerar hos en användare. Det är också bevisat att det upplevs vara problematiskt för användarna att särskilja på vad som är relevant information. Den här studien undersöker användarens upplevelser samt attityder till informationssökning online. Är dagens användare nöjda med hur sökresultaten presenteras i dagsläget i dess semesterplanering? I studien genomförs en enkätundersökning på Arlanda flygplats med 121 respondenter samt intervjuer. Vidare deltog även fem informanter som beskriver sina upplevelser och sökbeteenden. Resultatet visar på att majoriteten av respondenterna är nöjda med sökresultatet från sin informationssökning där deras upplevelser av användningen av sökmotorer riktar sig mot det positivare hållet.

Abstract [en]

Research has shown that when a travel is being planned, users tend to use search engines in order to satisfy their need for information. It has also been proven that problems occur when users must distinguish which information that is relevant. This study examines users’ attitudes to searching of information with the use of search engines prior to an outbound trip. In this study, a survey is conducted at Arlanda Airport with 121 respondents participating. Furthermore, five informants partook in an interview where they would elaborate their experiences as well as search behaviors. The results indicate that the majority of our participants are satisfied with the search results presented today. The participants also showed a positive attitude towards the user experience.

Place, publisher, year, edition, pages
2019. , p. 50
Keywords [en]
Attitude, Information searching, Outbound trip, Vacation, Search engine, Experience
Keywords [sv]
Attityd, Informationssökning, Utrikesresa, Semester, Sökmotorer, Upplevelse
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:sh:diva-40567OAI: oai:DiVA.org:sh-40567DiVA, id: diva2:1425745
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Examiners
Available from: 2020-04-22 Created: 2020-04-22 Last updated: 2025-10-07Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf