Tinder is a specific context for interaction. Tinder is an online dating service that differs from the norm in online dating. User expression is limited on Tinder, this emphasises user ́s choices in the creation of profiles. A strong gamification design further emphasises this. This study has examined how users followed or broke Tinder’s norms and design, in the creation of their profiles. 1001 Tinder profiles where examined. The study found that users consciously went against Tinder ́s norms and design, sometimes via the use of Tinder ́s own design solutions. These behaviours sometimes circumvented core aspects of Tinder, and sometimes caused decreased security for users. The study also showed a difference in maleand female users. Male users were almost twice as likely to include their profession then female users. Female users on the other hand were more likely to be younger than their Tinder profiles stated.