While tourism in Stockholm is booming the little statistics that might serve as proxy indicates a standstill for the archipelago (Tillväxtverket 2016). Over the years, there has been some projects, e.g. Scandinavian Islands, Skärgårdssmak, and recently Hållbar Destinationsutveckling to get the businesses in the archipelago going. These seem not to have lasting impact and have preconceived solutions of the problems. The Central Baltic project Archipelago Business Development intends instead to inductively assess and address what problems entrepreneurs identify, systematising these in terms of business model development implications. In terms of business strategy discussions, the infrastructural situation of the islanders, e.g. logistics, transportation and internet infrastructure, a configurational approach can be deepened, embellishing on the works like Wiklund & Shepherd (2005) assessing business performance based on the constructs entrepreneurial orientation (Covin & Slevin, 1991), environmental dynamism (Miller, 1987a,b; Ketchen et al., 1993) and access to financial capital (Bourgeois, 1981; Zahra, 1991; Cooper et al., 1994, ). The approach will also enable considering the geographical aspects of localisation and destination scale, which is not properly taken into consideration in the aforementioned model. The concept of environmental dynamics can be deeper understood, since many of the archipelago actors experience both high and low dynamism in different seasons. Since tourism generally is consumed as complex products, value architecture (Spieth & Schneider, 2016) and its implications for Coopetition (Bouncken & Fredrick, 2016a) and Business model innovation (Bouncken & Fredrick, 2016b) will be further explored in other areas than ICT and Biotech SMEs.

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