Starting with Apple's 1984 ad for the Macintosh PC, I discuss the ongoing “digital revolution” in the classroom in an analysis of the historical semantics (c.f Koselleck, 1985/2004) of the term “digital competence” This is a central term for OECD and EU and a part in the neoliberal governance of education (Drotner et.al, 2017; Wallis & Buckingham, 2013). In 2016 digital competence was added onto the Swedish K12 curricular (Lgr 11). To be able to follow the corporate synchronization of digital competence with the tradition of critical media literacy (c.f. Kellner & Share, 2007) I combine mediatization theory (Hepp, 2012; Lundby, 2014) with curricular theory (Popkewitz, 2015) and a critical understanding of the digitalization of education (Selwyn, 2014). I end by asking how the ongoing global takeover of education can be met by a non-individualistic and progressive pedagogy based on a civic rather than instrumental understanding of “communication” (c.f. Carey 1989, Gordon & Mihailidis, 2016).