This paper explores how women use Instagram to visually represent themselves on their Instagram account, and how that representation affects the way they relate to themsel- ves. Through interviews with four women between the ages of 21-25, observations were made regarding their thoughts and experiences within their use of Instagram; the pictures they publish, their followers and who they follow. Through theories about social roles, how behaviour and identity affects embodiment and a corporal theory the findings suggests that the interviewees experience their use of Instagram as a typical form of social media to con- nect to, keep track of their friends and family, but also as a way to remember special or im- portant moments in their lives by looking back at their old published pictures. On Instagram the interviewees tend to construct a virtual self with a facade by publishing seemingly distor- ted pictures of themselves and their lives. Through their Instagram-use it becomes clear how norms about femininity affect the actions of the interviewees, and furthermore how they use their virtual self to confront these norms.