War reporting has mostly been analyzed as a struggle between political and military control over information and journalistic professionalism. An analysis of reporting in mainstream media from the conflict in eastern Ukraine in 2014 shows that many other aspects must also be considered. In a comparative study, mainstream media coverage in four countries, Ukraine, Russia, Poland, and Sweden, was analyzed and interviews were held with journalists in the media included in the content analysis. Findings revealed significant variations in the framing of the conflict, portrayal of actors involved, and word choice across national settings. Interviews with journalists also highlighted crucial differences in approaches and perceptions. Results show that the specific journalistic culture in each country, self-censorship, and the degree of activist approach among journalists similarly play an important role in war reporting. Researchers from all four countries participated in the project.