Scholarly attention regarding the conflict between Russia and Ukraine has mainly concentrated on so-called Russian propaganda, directed both towards Russian-speaking populations and the international public, but less attention has been paid to the management of information from Ukraine. In this chapter is proposed that the conflict between Ukraine and Russia has engaged an entirely new set of actors engaged in the management of information, most notably from PR and nation branding activities, as well as journalists, oligarchs and various individuals with an interest in Ukraine’s international image. These new actors bring with them competences, ideologies and practices from their field of origin which impact on the practice and expressive character of information warfare. In this chapter we analyse three domains of communication used by Ukraine to address external audiences; the Ukraine Crisis Media Centre (UCMC), the English language news channel Ukraine Today and the fact checking website StopFake. With a focus on both individuals as well as the institutions they represent, this chapter explores the way in which actors in Ukraine have attempted to shape the content of the messages communicated.