This article highlights how farm dairies in Jämtland combine gastronomy and tourism as an integral part or a component in their marketing strategies. These activities have been promoted and supported by authorities and NGO’s. Farm dairies contribute to tourism by producing gastronomic products that can be served by local restaurants and hotels, but they are also visiting targets for tourists and create important work opportunities in the villages. As a precursor in using gastronomy and tourism to promote regional development the experiences of Jämtland are of a high relevance for the future development in Sweden