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‘You should not trust anyone that much, in the best scenario they’re hacked‘: A qualitative study on information perceptions and practices among Athenian audiences with a focus on trust.
Södertörn University, School of Social Sciences.
2026 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Reports on dwindling trust levels in the media have led to the notion of a trust crisis in journalism. Media trust in the context of the digital landscape has previously been researched quantitatively and with a source centric perspective. Greece is an outlier when it comes to low trust in the media and high use of alternative media sources in Europe. This study therefore aimed to understand Athenians perceptions of news and practices of being informed within this low-trust media environment to theoretically and empirically contribute to the research field. With a qualitative research design, the findings are based on 8 semi-structured interviews with dwellers of Athens where the underused method of the walk-through was implemented. Findings show that audiences’ perceptions of bias, corruption and overt political parallelism lead to a strong aversion to trusting mainstream media. Informants navigated the media landscape with skepticism, utilizing mental evaluation, fact-checking, cross-validation and peer review. Three categories of source selection were found, all coinciding with allocated source trust. The study suggests that trust can be understood as a spectrum ranging from deep skepticism to complete trust. Factors on a societal and individual level define the location of individuals on this spectrum. 

Place, publisher, year, edition, pages
2026. , p. 56
Keywords [en]
Media trust, audiences, Greece, qualitative, news consumption, truth
National Category
Media and Communication Studies
Identifiers
URN: urn:nbn:se:sh:diva-60250OAI: oai:DiVA.org:sh-60250DiVA, id: diva2:2068469
Subject / course
Journalism
Supervisors
Examiners
Available from: 2026-06-09 Created: 2026-06-09 Last updated: 2026-06-09Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf