This study investigates how gender is linguistically constructed in the television series Scrubs, focusing on the characters JD and Elliot. Drawing on Butler’s theory of performativity and Harré and van Langenhove’s positioning theory, the analysis examines dialogue from the first season and aims to reveal how explicitly gendered terms, implicitly gendered language, recurring forms of address, and references to normative behavior function as discursive strategies of identity construction. Through both quantitative and qualitative methods, the study shows how JD and Elliot are portrayed, revealing how sitcom dialogue both reinforces and challenges traditional gender norms. By situating the analysis within the broader context of popular culture, the essay highlights how scripted television dialogue reflects and reinforces cultural ideas about masculinity and femininity, while also offering audiences moments of resistance of gender norms. The findings underscore the pedagogical potential of using popular culture texts to promote critical media literacy, encouraging students to question everyday language practices and recognize the social structures they uphold.