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So that you can’t say I didn’t mention the clouds: Socio-technical Imaginaries of the Land of the Twisted Angels and Some Planetary Considerations for Mediatization
Södertörn University, School of Culture and Education, Media and Communication Studies. (STINT-Capes - Mediatization)ORCID iD: 0000-0002-9707-2857
2024 (English)In: Platforms, Algorithms, and AI: Issues And Hypotheses In The Mediatization Perspective / [ed] Jairo Ferreira, Ada Machado Silveira, Viviane Borelli, Aline Dalmolin, Ana Paula da Rosa, Isabel Löfgren, Santa Maria, Brazil: FACOS-UFSM , 2024, p. 97-128Chapter in book (Refereed)
Abstract [en]

The chapter explores the impact of digital infrastructures, specifically data "clouds" and communication networks, on contemporary society and the environment, highlighting the socio-environmental consequences of mediatization in the Anthropocene. The author reflects on how digital platforms, which initially promised to democratize information, have transformed into a "cloud empire" controlled by digital platforms. These platforms have not only expanded surveillance and political manipulation but also imposed an environmental burden due to the exponential growth of data centers and energy consumption, and their cultural and ecological impacts. By discussing the connection between natural elements and communication technologies, the chapter advocates for a neo-materialist perspective in mediatization studies that views these elements as active agents in shaping communication processes. It further proposes a “Terrestrial Internet” that prioritizes communicational care and sustainability, rejecting the cult of compulsive connectivity and excessive technological efficiency. To achieve this, the article points to how cultural actors respond to and create new socio-technical imaginaries that challenge the dominance of large corporations and promote social, environmental, and algorithmic justice, drawing inspiration from artistic practices that critically and creatively explore these issues.

Place, publisher, year, edition, pages
Santa Maria, Brazil: FACOS-UFSM , 2024. p. 97-128
Keywords [en]
socio-technical imaginaries, environmental justice, mediatization, media infrastructures, culture
National Category
Media and Communications
Research subject
EcoJust -Ecologically and Socially Just Sustainability Transformations; Critical and Cultural Theory
Identifiers
URN: urn:nbn:se:sh:diva-58187ISBN: 978-65-5773-058-4 (electronic)OAI: oai:DiVA.org:sh-58187DiVA, id: diva2:2000942
Funder
The Swedish Foundation for International Cooperation in Research and Higher Education (STINT)Available from: 2025-09-25 Created: 2025-09-25 Last updated: 2025-12-08Bibliographically approved

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Löfgren, Isabel

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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