sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The PowerPoint Nation: Branding an Imagined Commodity
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0003-0216-8862
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0001-5150-7731
2021 (English)In: European Review, ISSN 1062-7987, E-ISSN 1474-0575, Vol. 29, no 4, p. 445-456Article, review/survey (Refereed) Published
Abstract [en]

In the formation of the modern nation state and the social imaginary of nationalism in the nineteenth century, the media and representational practices have, among most scholars, been ascribed a prominent position. The question is, however, how have changes in media technologies, from mass media to digital and interactive personal media, impacted on the national imaginaries over the past few decades? This article discusses what happens with the social imaginaries when national(ist) symbols are reproduced through the medium of PowerPoint, as one of the main tools for constructing images of the nation in nation-branding campaigns, i.e. promotional campaigns initiated by governments in conjunction with corporate actors with the aim of producing an attractive image of a country for foreign investors and tourists. It is concluded that the representational technology of PowerPoint produces a nation as an imagined commodity rather than an imagined community.

Place, publisher, year, edition, pages
Cambridge University Press, 2021. Vol. 29, no 4, p. 445-456
National Category
Media and Communications
Research subject
Baltic and East European studies; Digital transformations
Identifiers
URN: urn:nbn:se:sh:diva-40613DOI: 10.1017/S1062798720000496ISI: 000672033500003Scopus ID: 2-s2.0-85083772607OAI: oai:DiVA.org:sh-40613DiVA, id: diva2:1427980
Part of project
Propaganda and management of information in the Ukraine-Russia conflict: From nation branding to information war, The Foundation for Baltic and East European Studies
Funder
The Foundation for Baltic and East European Studies, 56/2015Available from: 2020-05-04 Created: 2020-05-04 Last updated: 2025-10-07Bibliographically approved

Open Access in DiVA

fulltext(227 kB)718 downloads
File information
File name FULLTEXT01.pdfFile size 227 kBChecksum SHA-512
428377afe6cbf440a5540fcff8635b35f74aecdbac6238b67e257e71ddf53b0bc21f0813b67e04ed8d360bcc81f342d79c85c0b65e013cab569aba9b26cf1872
Type fulltextMimetype application/pdf

Other links

Publisher's full textScopus

Authority records

Bolin, GöranStåhlberg, Per

Search in DiVA

By author/editor
Bolin, GöranStåhlberg, Per
By organisation
Media and Communication Studies
In the same journal
European Review
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 718 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 470 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf