This article explores how nine Swedish cultural editors and managers in mainstream media institutions define cultural journalism and its political dimensions during times of increased digitization and media convergence. Swedish cultural journalism is aesthetic and political critique applied to subject areas (music, literature, etc.) and contemporary societal and ethical issues. Drawing on Zelizer we ask whether there is a common interpretive community of cultural journalists in different media regarding: (1) how they define their scope, (2) how they understand “the political” in cultural journalism and its implications for democracy, and (3) how they view media convergence and digitalization. We find that although editors/managers from different media share a basic understanding of cultural journalism as an alternative perspective to news, “the political” in cultural journalism is approached differently in the press and the public service broadcast media. Furthermore, due in part to structural conditions, they also see the effects of digitization differently, forming sub-communities on two counts. This study thus contributes new knowledge to a field previously focused almost exclusively on newspapers.