The ongoing climate crisis is global and urgent. There is a widespread, almost hegemonic, notion that people should live in an environmentally friendly way. Through its ecofeminist approach this thesis analyzes the ways in which gender matters in environmental strategies within the heterosexual relationship in villa households in Stockholm. The purpose is to show how reasoning about environmental considerations is shaped by notions of “femininity” and “masculinity” and how they can be related to experiences of influence and responsibility in everyday life. The basic idea of ecofeminism is that the patriarchal society is based on two principles, separation and hierarchy, central is also to make visible the connection between oppression of women and exploitation of nature. The results of this study shed light upon how individual environmental strategies can be understood based on notions of “masculine” and “feminine” coded lifestyles, which most clearly emerges in the form of a “male” technically oriented practice versus a “female” caring practice. These patterns overlap with global environmental strategies and these insights are important in order to be able to respond to the climate crisis with a holistic perspective that includes both the individual and the systemic, the present and the future.