Establishment can be described in many terms. This term is about a company that is establishing on the European market. For many companies, this can appear as a difficult, time- and resource taking process but to advance and develop it is not enough to have a good position on the Swedish market. The company Akzo Nobel Nippon Paint AB, which this composition is about, has taken the risk to leave the home country and explore the unknown. The process was careful and long-termed but also profitable. The employers experience that the company is on a stabile position abroad. They also experience that the knowledge exists and that the involvement is great.

The purpose of this composition is to study Akzo Nobel Nippon Paint AB’s present establishment situation and also to analyse and evaluate which establishment strategies there are for the company to further establish on the extended European market.