The purpose of this study is to identify a successful way of expanding a business on a global market, focusing on innovation products. An analysis was also made to see how internationalization theories are useful in businesses with innovation products. Four companies have been interviewed where two of them have innovation products (Proline AB and Q-Med AB) and the others are widely successful in exporting to a global market (Safegate Group and Weda Poolcleaners AB). Furthermore four interviews have been made with support organizations that have great experience in helping companies in this area (Svenska Uppfinnareföreningen, Almi Företagspartner AB, Exportrådet and The Swedish-American Chambers of Commerce).

One of the results that can be identified is the diverse view and will to expand the business. The inventor often has a born global strategy in mind whereas the helping organizations rather expand step by step and only to one country at a time. Hence a cleft arises and the inventor does not get the right support to launch the innovation. Moreover, successful strategies for inventors to establish a market position abroad have been identified. Depending on the monetary strength and the will to cooperate with others and then loose control over the company, the inventor can choose exporting, licensing or joint venture agreements. Common for all of the forms is the importance of building a network, which is a useful source for information and experience on a new market.