The article discusses how conflicting logics emanated from different discourses are articulated in parent-teacher conferences in a Swedish preschool. Preschool teachers' reporting of collective learning processes is interrupted by parents' demands for information about their child's individual performance. When parents act as customers in the preschool meeting, pedagogical matters tend to capitulate for the preschool's need to assert itself in a market. The educators express an ambtion to fulfill educational goals. However, in the meetings with parents they are forced to reconcile contradictory logics that intersect preschool as institution in a increasingly competitive education market.