It becomes increasingly more difficult to stand out among the personal sites on the internet today and to become the one who actually gets remembered in the crowd. To be remembered, you need to have a useful website but also a creative appearance added to it.

In this practical thesis I have focused on how a website should look like according to users and then added a creative look to the user-friendly website. The purpose of the study is to find out how to connect a useful website with a creative appearance. In order to do that, I first had to find out what users actually want. I used a survey in which I have asked questions about how a website should look like. Using the results of the survey I created prototypes and appearance sketches that I used in user tests. I used the results from the user test and created the final website that represents what users in this study believe is a useful website. To connect the useful website with a creative appearance, I created a short video clip of six seconds to loop on the website's front page. The welcome note describing the site's purpose is reached by means of an arrow, and therefore not directly visible when you enter the site. I have with this created a depth and a creative design solution to the website and thanks to the movement it got more interesting.