Destinations and their visitors are crucial to study in city tourism. Identifying destination characteristics related to visitor segments can help to facilitate city strategic planning in order to boost competitiveness (Valls et al., 2013). A discussion how to organise tourism has been conducted for several years in Stockholm. My reserach purpose is to develop a new type of destination governance based on important development areas, using both a human and technology perspective.The destination development project “Besökskraft” is led by Region Stockholm and its first project phase ended in 2023. I am a follow-up researcher using a case study method with a regional perspective. The plan for me is to follow “Besökskraft” until 2027.In the second project phase several development areas have been chosen to study. One area is to study future events and meetings. In addition, there is a discussion in the events and meetings industry after the Corona pandemic if the meetings should be based on digital, human or hybrid product solutions. Companies in the meetings industry seem to choose a main survival strategy.20In Stockholm centre there are eight regional cities. This is a foundation for empowered communities which is discussed in the long-term regional plan RUFS 2050. It is important to find typical functions for these regional cities and how to use digital marketing in some situations.Overall governance principles have been analysed in this development project.. Bellini & Pasquinelli (2017) propose that cities are developed by specific actor groups.. The destination project uses the quadruple-helix method with collaboration between four actor groups. The destination and its network is complex. Therefore, DMOs are an important organisational unit (Spyriadis, Fletcher & Fyall, 2013). Besides the Smart City Concept could give new ideas in the development project in later phases, such as mobility (Smart City Sweden, 2022).