The purpose of this thesis was to study the requirement profile for obtaining a newly produced rental apartment via the municipal housing queue in Stockholm and what perceptions and differences about the geographical areas of the housing are conveyed in the process. This has been researched in relation to the new housing policy regarding the political incitement of market rents in Sweden. This study was conducted with a focus on vulnerable groups in society. In this study, a qualitative content analysis was used as the research method and the empirical data consists of rental advertisements from the statistical service of The Stockholm Housing Agency. The selected theories that have been applied in the analysis are Goffman's theory of stigma and the theory of social constructivism. The results of the study show that there is a lack of suitable and available forms of housing for low-income households in the municipal housing market as the majority of landlords do not accept unemployment insurance, social welfare or sickness benefit as a source of income. As an outcome, it is not possible to obtain a rental apartment via the municipal queue if you belong to that category of income. The results also show segregating patterns in the landlords' qualification requirements, as they demand a significantly higher gross income for housing in residential areas with a high socio-economic status, while requirements are more relaxed in areas with lower incomes. The results also show that the marketing of the housing is clearly aimed at a specific target group through language use. In summary, the results show that segregating practices take place in the municipal housing market as low-income households are not given access to resource-rich areas due to high income requirements and a strategic marketing that communicates what type of people are ideal for living in the area.