This resource-based study investigates how a path from firm innovativeness to financial performance is channelled through new product success, and is contingent upon levels of market responsiveness and environment turbulence. Using primary data from small- and medium-sized exporting firms in the United Kingdom, the study finds that new product success partially mediates the path from firm innovativeness to financial performance. The study further finds that while market responsiveness strengthens links between new product success and financial performance, environment turbulence weakens the relationship. The implications of these findings for both researchers and managers of small- and medium-size enterprises are discussed.