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Title [sv]
#metoo-aktivism i Sverige: Utveckling, konsekvenser, strategier
Title [en]
#metoo activism in Sweden: Development, consequences, strategies
Abstract [en]
# the metoo movement´s has made personal, often silenced experiences of sexual harassment and abuse political through quantification and public recognition. The movement has developed globally in closed groups, outside established political movements, and has been publicly discussed in newspapers´ leading articles, in talk shows, and in seminars.Trade unions, political parties and authorities have responded with legislative proposals and investigations, and certain individuals have been exposed and in some cases forced to leave their jobs.The intense media attention for #metoo has been described both as a revolution and as a collapse of democratic institutions, and this directs our focus to some interesting research questions regarding changes in norms and practices:How did the #metoo-activism in Sweden develop? How is activism described and legitimized in different media?What are the consequences of #metoo for different sectors? How are activists, journalists, union representatives, and employers affected?How can we design strategies and tools supporting the participating processes the #metoo activism represents?In this 4 years long interdisciplinary research project, we will investigate this locally situated and globally connected movement, with a mix methods approach and from different scientific perspectives: Computer and Systems Sciences, Social Psychology, Gender Studies, and Media and Communication Studies.
Publications (10 of 14) Show all publications
Hansson, K., Ganetz, H. & Sveningsson, M. (2026). Sexual Harassment as Reification: #MeToo in the Cultural and Creative Industries in Sweden. Gender, Work and Organization, 33(1), 67-79
Open this publication in new window or tab >>Sexual Harassment as Reification: #MeToo in the Cultural and Creative Industries in Sweden
2026 (English)In: Gender, Work and Organization, ISSN 0968-6673, E-ISSN 1468-0432, Vol. 33, no 1, p. 67-79Article in journal (Refereed) Published
Abstract [en]

In this article, drawing on 20 interviews with participants in the #MeToo petitions #deadline and #konstnärligfrihet [artisticfreedom], we explore the significance of sexual harassment in Sweden's cultural and creative industries. Our findings demonstrate how sexual harassment serves as a particularly effective tool of oppression in precarious work situations where individuals rely on informal social networks to secure work. To obtain and sustain work in this environment, an individual must gain recognition as an important — preferably indispensable — part of this social fabric. These dynamics can be understood through a bodily ontology of vulnerability, where vulnerability serves both as the emotional glue holding these networks together and as a source of anxiety, as inclusion depends on the validation of others. Another distinctive aspect of these contexts is the commodification of vulnerability within the professional role, as the value being exchanged is largely tied to the individual's perceived brilliance. Under these working conditions, sexual harassment functions as a form of reification, damaging relationships within the network while simultaneously diminishing the value of participants’ “genius.” #MeToo activism servedas a means of resisting the reification process by recognizing a collective vulnerability.

Place, publisher, year, edition, pages
John Wiley & Sons, 2026
Keywords
#MeToo, bodily ontology of vulnerability, cultural and creative industries, reification, sexual harassment, RECOGNITION
National Category
Gender Studies Humanities and the Arts
Research subject
Digital transformations
Identifiers
urn:nbn:se:sh:diva-57981 (URN)10.1111/gwao.70028 (DOI)001549181800001 ()2-s2.0-105012608672 (Scopus ID)
Funder
Swedish Research Council, 2018-01824
Available from: 2025-08-29 Created: 2025-08-29 Last updated: 2025-12-10Bibliographically approved
Hansson, K., Sveningsson, M. & Ganetz, H. (2024). #MeToo in the Manosphere: The Formation of a Counter Discourse on the Swedish Online Forum Flashback. NORA: Nordic Journal of Feminist and Gender Research, 32(2), 173-187
Open this publication in new window or tab >>#MeToo in the Manosphere: The Formation of a Counter Discourse on the Swedish Online Forum Flashback
2024 (English)In: NORA: Nordic Journal of Feminist and Gender Research, ISSN 0803-8740, E-ISSN 1502-394X, Vol. 32, no 2, p. 173-187Article in journal (Refereed) Published
Abstract [en]

In Sweden, a relative consensus of liberal and feminist values has long been dominant in public discourse. This could be observed in coverage of the #MeToo movement, which was largely presented in a positive light by legacy media, where critical voices were instead found on alternative and social media. This article contributes to a more nuanced understanding of the impact of #MeToo beyond the mainstream discourse by investigating how #MeToo was discussed on the online forum Flashback during the period spanning October-December 2017. Our findings show how the #MeToo debate in this forum reproduced an anti-feminist discourse from the manosphere but also challenged it, as attitudes towards sexual harassment were negotiated and reframed in dialogue with mainstream media. #MeToo thus also contributed to an increased awareness about sexual harassment in this context. However, while a feminist agenda was being strengthened in legacy media, the anti-feminist views on Flashback became more pronounced. Interestingly, while the dominant feminist discourse around Swedish #MeToo avoided the concept "feminism", it was often used in this counter discourse on Flashback, where it signified a hated, albeit powerful and transformative, force in society.

Place, publisher, year, edition, pages
Taylor & Francis, 2024
Keywords
#MeToo, anti-feminism, feminism, counter discourse, manosphere
National Category
Gender Studies
Research subject
Digital transformations
Identifiers
urn:nbn:se:sh:diva-53817 (URN)10.1080/08038740.2024.2330381 (DOI)001195141500001 ()2-s2.0-85189802904 (Scopus ID)
Funder
Swedish Research Council, 2018-01824_VR
Available from: 2024-04-15 Created: 2024-04-15 Last updated: 2025-10-20Bibliographically approved
Hansson, K., Sveningsson, M. & Ganetz, H. (2024). Processes of recognition: from connective to collective action in the Swedish #MeToo movement. Feminist Media Studies, 1-18
Open this publication in new window or tab >>Processes of recognition: from connective to collective action in the Swedish #MeToo movement
2024 (English)In: Feminist Media Studies, ISSN 1468-0777, E-ISSN 1471-5902, p. 1-18Article in journal (Refereed) Epub ahead of print
Abstract [en]

One of the most exciting aspects of #MeToo is how the movementachieved global recognition for the problem of sexual harassment.In Sweden over 75 #MeToo groups were created during 2017–2019in different sectors of society, establishing a broad recognition ofthe problem as structural. Through interviews with 20 activists, thisstudy highlights how the movement gained strength through inter-connected levels of recognition, with social media playing a keyrole in facilitating collective action and expanding a feminist dis-course. The article also nuances the concept of “recognition” byadapting it to a public sphere transformed by digital media whereheterogeneous groups take connective action through persona-lized action frames. The result shows how recognition was devel-oped on several levels: On a personal level, in admitting to oneselfthat one had suffered from, or been part of, oppression. On a sociallevel, social media enabled large groups to interact in intimatepublics while obscuring the vast heterogeneity of the participants,allowing participants to use their shared differences as a base forcollective action. On a political level, the activism strengtheneda feminist agenda in the public sphere. The movement was alsogiven recognition at a formal level, influencing laws and policies.

Place, publisher, year, edition, pages
Taylor & Francis, 2024
Keywords
#MeToo, affective dissonance, processes of recognition, shared differences, relations of recognition, intimate publics, connective action
National Category
Media and Communications Gender Studies
Research subject
Digital transformations
Identifiers
urn:nbn:se:sh:diva-55968 (URN)10.1080/14680777.2024.2443000 (DOI)001385794500001 ()2-s2.0-85213266642 (Scopus ID)
Funder
Swedish Research Council, 2018-01824
Available from: 2025-01-02 Created: 2025-01-02 Last updated: 2025-10-20Bibliographically approved
Hansson, K., Ganetz, H. & Sveningsson, M. (2024). The significance of feminist infrastructure: #MeToo in the construction industry and the green industry in Sweden. Gender, Work and Organization, 31(3), 1092-1112
Open this publication in new window or tab >>The significance of feminist infrastructure: #MeToo in the construction industry and the green industry in Sweden
2024 (English)In: Gender, Work and Organization, ISSN 0968-6673, E-ISSN 1468-0432, Vol. 31, no 3, p. 1092-1112Article in journal (Refereed) Published
Abstract [en]

To better understand the interplay between digital activism and feminist infrastructure, this study investigates #MeToo activism in the Swedish construction industry and green industry. Both are industries in transition characterized by a dissonance between formal incentives, that encourage women and others to work in environments previously dominated by white men, and the informal power structures hosting a toxic masculinity. Based on media texts and interviews with key persons from the industries, the article situates #MeToo in a local context and shows how it was embedded in a supportive social, cultural, and technical infrastructure. In both industries, at the time of #MeToo this feminist infrastructure was already in place consisting of: an awareness of the problem of sexual harassment and abuse, knowledge of feminist explanatory models, established feminist online networks, and a supportive feminist culture, which together with widespread digital and feminist literacy became instrumental in the organization of the movement. Social media connected activists and created a critical mass by supporting the uniting of conflicting identity positions around shared differences. The established feminist infrastructure meant that the #MeToo activism, by articulating a widespread affective dissonance, pushed open doors that were already half open and forced them wide. This can explain some of the movement's success in Sweden.

Place, publisher, year, edition, pages
John Wiley & Sons, 2024
National Category
Gender Studies
Research subject
Digital transformations
Identifiers
urn:nbn:se:sh:diva-51402 (URN)10.1111/gwao.12994 (DOI)000968753800001 ()2-s2.0-85152449890 (Scopus ID)
Funder
Swedish Research Council, 2018‐01824
Available from: 2023-05-02 Created: 2023-05-02 Last updated: 2025-10-20Bibliographically approved
Hansson, K., Sveningsson, M. & Ganetz, H. (2023). #metoo-aktivismen i Sverige: Förklaringar, betydelser och strategier. Angered: Jämställdhetsmyndigheten
Open this publication in new window or tab >>#metoo-aktivismen i Sverige: Förklaringar, betydelser och strategier
2023 (Swedish)Report (Other academic)
Place, publisher, year, edition, pages
Angered: Jämställdhetsmyndigheten, 2023. p. 25
Series
Underlagsrapport ; 2023:5
National Category
Gender Studies
Research subject
Digital transformations
Identifiers
urn:nbn:se:sh:diva-51403 (URN)
Available from: 2023-05-02 Created: 2023-05-02 Last updated: 2025-10-20Bibliographically approved
Hansson, K., Sveningsson, M. & Ganetz, H. (2022). Att legitimera en feministisk agenda: #metoo-uppropen i svenska nyhetsmedier. In: Hillevi Ganetz; Karin Hansson; Malin Sveningsson (Ed.), Maktordningar och motstånd: Forskarperspektiv på #metoo i Sverige (pp. 127-141). Lund: Nordic Academic Press
Open this publication in new window or tab >>Att legitimera en feministisk agenda: #metoo-uppropen i svenska nyhetsmedier
2022 (Swedish)In: Maktordningar och motstånd: Forskarperspektiv på #metoo i Sverige / [ed] Hillevi Ganetz; Karin Hansson; Malin Sveningsson, Lund: Nordic Academic Press, 2022, p. 127-141Chapter in book (Refereed)
Place, publisher, year, edition, pages
Lund: Nordic Academic Press, 2022
National Category
Other Social Sciences not elsewhere specified
Research subject
Baltic and East European studies; Digital transformations
Identifiers
urn:nbn:se:sh:diva-50417 (URN)9789189361492 (ISBN)
Funder
Swedish Research Council, 2018-01824
Available from: 2022-12-20 Created: 2022-12-20 Last updated: 2025-10-20Bibliographically approved
Sveningsson, M., Ganetz, H. & Hansson, K. (2022). #deadline och sexuella trakasserier bland svenska journalister: Förklaringar, konsekvenser och strategier. In: Hillevi Ganetz; Karin Hansson; Malin Sveningsson (Ed.), Maktordningar och motstånd: Forskarperspektiv på #metoo i Sverige (pp. 227-254). Lund: Nordic Academic Press
Open this publication in new window or tab >>#deadline och sexuella trakasserier bland svenska journalister: Förklaringar, konsekvenser och strategier
2022 (Swedish)In: Maktordningar och motstånd: Forskarperspektiv på #metoo i Sverige / [ed] Hillevi Ganetz; Karin Hansson; Malin Sveningsson, Lund: Nordic Academic Press, 2022, p. 227-254Chapter in book (Refereed)
Place, publisher, year, edition, pages
Lund: Nordic Academic Press, 2022
National Category
Other Social Sciences not elsewhere specified
Research subject
Baltic and East European studies; Digital transformations
Identifiers
urn:nbn:se:sh:diva-50374 (URN)9789189361492 (ISBN)
Funder
Swedish Research Council, 2018-01824
Available from: 2022-12-14 Created: 2022-12-14 Last updated: 2025-10-20Bibliographically approved
Hansson, K., Ganetz, H. & Sveningsson, M. (2022). Feministiska infrastrukturer: #sistaspikenikistan och #skiljagnarnafrånvetet. In: Hillevi Ganetz; Karin Hansson; Malin Sveningsson (Ed.), Maktordningar och motstånd: Forskarperspektiv på #metoo i Sverige (pp. 303-327). Lund: Nordic Academic Press
Open this publication in new window or tab >>Feministiska infrastrukturer: #sistaspikenikistan och #skiljagnarnafrånvetet
2022 (Swedish)In: Maktordningar och motstånd: Forskarperspektiv på #metoo i Sverige / [ed] Hillevi Ganetz; Karin Hansson; Malin Sveningsson, Lund: Nordic Academic Press, 2022, p. 303-327Chapter in book (Refereed)
Place, publisher, year, edition, pages
Lund: Nordic Academic Press, 2022
National Category
Other Social Sciences not elsewhere specified
Research subject
Baltic and East European studies; Digital transformations
Identifiers
urn:nbn:se:sh:diva-51405 (URN)9789189361492 (ISBN)
Funder
Swedish Research Council, 2018-01824
Available from: 2023-05-02 Created: 2023-05-02 Last updated: 2025-10-20Bibliographically approved
Hansson, K., Sveningsson, M. & Ganetz, H. (2022). #konstnärligfrihet: reifikation som förtryckshandling och motstrategi. Tidskrift för Genusvetenskap, 43(1), 49-71
Open this publication in new window or tab >>#konstnärligfrihet: reifikation som förtryckshandling och motstrategi
2022 (Swedish)In: Tidskrift för Genusvetenskap, ISSN 1654-5443, E-ISSN 2001-1377, Vol. 43, no 1, p. 49-71Article in journal (Refereed) Published
Abstract [en]

In the autumn of 2017, more than 2,000 female and non-binary artists and designers in Sweden joined forces in the group #konstnärligfrihet [artistic freedom] to share experiences of sexism, sexual harassment, and sexual violence, and to write a joint petition. Using a media timeline and semi-structured interviews, this article aims to situate #metoo in a larger narrative and investigate how sexual harassment within the Swedish art industry is explained and understood by 13 activists and representatives of art institutions.

Our results show that there is a strong connection between oppression and economic exploitation. The art industry is characterized by precarious economic and social relations, but also by the idea of the genius and elitist ambitions of standing outside the social order and embodying an unexploitable particularity. This combination is crucial to understanding sexual harassment in the industry. A central theme in the interviews was the feeling of grief and frustration of not being allowed to work freely as an artist but forced to constantly navigate invisible but tangible structures. These structures are maintained performatively through various acts of oppression that are part of a reification process, which systematically limits the livability of the exposed identities. During #metoo, this reification process was counteracted and turned against the oppressors themselves through an objectification of “men” as oppressors. Another finding relates to the interviewees’ understanding of sexual harassment as based upon power. Here, the positions of powerful and powerless were not univocal. As power intertwines with desire and vulnerability, oppressive acts can be multifaceted and ambivalent, and take place as part of a dynamic negotiation of positions in the informal economic system.

Place, publisher, year, edition, pages
Amnesforeningen for genusvetenskap, 2022
Keywords
#metoo, #konstnärligfrihet, reification, culture of silence, exploitation
National Category
Computer and Information Sciences Gender Studies
Research subject
Digital transformations
Identifiers
urn:nbn:se:sh:diva-50613 (URN)10.55870/tgv.v43i1.10549 (DOI)
Funder
Swedish Research Council, 2018-01824
Available from: 2023-01-12 Created: 2023-01-12 Last updated: 2025-10-20Bibliographically approved
Ganetz, H., Hansson, K. & Sveningsson, M. (Eds.). (2022). Maktordningar och motstånd: forskarperspektiv på #metoo i Sverige. Lund: Nordic Academic Press
Open this publication in new window or tab >>Maktordningar och motstånd: forskarperspektiv på #metoo i Sverige
2022 (Swedish)Collection (editor) (Refereed)
Abstract [sv]

Den svenska #metoo-rörelsen samlade under sina första två år (2017–2019) mer än 100 000 deltagare från över 70 olika yrken och samhällsområden. I Maktordningar och motstånd belyser en grupp forskare rörelsen ur olika perspektiv och tecknar en flerdimensionell bild av hur #metoo-aktivismen i Sverige utvecklades i samspelet mellan teknik och kultur, sociala och traditionella medier, och enskilda aktörers initiativ.

Genom nedslag i olika miljöer visar forskarna hur ett strukturellt förtryck i form av sexism, sexuella trakasserier och sexuellt våld uttrycks och förklaras. De visar även hur förtrycket normaliseras och förstärks i sammanhang som kännetecknas av gränslösa beteenden, maskulinitetsgörande och en utbredd tystnadskultur. Inte minst viktigt framkommer i studien att sexuella trakasserier handlar om maktutövning. Förtrycket blir särskilt tydligt i branscher där många arbetar under prekära omständigheter och där bristen på utvägar ökar risken för de som vågar säga ifrån. Forskningsresultaten visar också hur olika diskriminerande grunder, som till exempel kön, ålder och anställningsform samverkar.

Boken ger en överblick över den svenska #metoo-rörelsens utveckling samt ger en större kunskap om särskilda riskfaktorer. Författarna pekar även ut strategier för att motverka förtryck och möjliggöra förändring.

Place, publisher, year, edition, pages
Lund: Nordic Academic Press, 2022. p. 352
National Category
Other Social Sciences not elsewhere specified
Research subject
Baltic and East European studies; Digital transformations
Identifiers
urn:nbn:se:sh:diva-50373 (URN)9789189361492 (ISBN)
Funder
Swedish Research Council, 2018-01824
Available from: 2022-12-14 Created: 2022-12-14 Last updated: 2025-10-20Bibliographically approved
Principal InvestigatorHansson, Karin
Co-InvestigatorGanetz, Hillevi
Co-InvestigatorSveningsson, Malin
Coordinating organisation
Södertörn University
Funder
Period
2019-01-01 - 2022-12-31
National Category
Media StudiesHuman Aspects of ICTInformation Systems, Social aspects
Identifiers
DiVA, id: project:3002Project, id: 2018-01824_VR