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Title [sv]
Musikanvändning i de digitala mediernas tidsålder: En kvalitativ studie om internetbaserade musikkulturer bland unga i Moskva och Stockholm
Title [en]
Music use in the online media age: A qualitative study of music cultures among young people in Moscow and Stockholm
Abstract [sv]
Digitaliseringen av medier och kulturindustrin sägs ofta ha förändrat dagens musikkulturer i grunden. Den unga generationen, uppväxt med digitala teknologier, påstås ha ett helt nytt sätt att lyssna och relatera till musik. Att köpa skivor och lyssna privat har, inte minst via Internet, ersatts av att lyssna på enskilda låtar via datorn, att dela med sig av musik med hjälp av fildelning, samt att interagera med artister i olika forum. Denna utveckling problematiserar uppdelningen mellan musikindustri, artister och lyssnare, liksom den väcker frågor om relationen mellan teknologi, medier och kultur.Detta projekt undersöker Internets betydelse för unga musikanvändare, med utgångspunkt i Moskva och Stockholm som två specifika kulturella kontexter. De två städerna, båda lokaliserade utanför och med olika relationer till den dominanta anglo-amerikanska musikproduktionen, kan därtill ses som kontrasterande kulturella knutpunkter inom den europeiska populärmusiken, och som representanter för “öst” och “väst” inom denna geografiska region. Projektets komparativa perspektiv ger således möjligheter till att studera hur globala medieteknologier förankras lokalt.
Abstract [en]
This research project investigates the role of the Internet in music use in contemporary society. The backdrop to the project is the digitalization of society and culture, where the music industry is transforming rapidly, and where the Internet, for young people in particular, is changing listening modes and, possibly, meanings of music. Changes include the shift from offline to online music listening, from album listening to single song downloads, and file-sharing and communicative activities within online social media. In engaging with ongoing debates about these developments, our objective is to find out what they mean on the user level, and how their adaptation is situated in specific geo-cultural settings.Focusing on Moscow and Stockholm as two important but contrasting hubs for music use and production in Europe - representing 'East' and 'West' within this geographical region but located outside of, and with different relations to, dominant Anglo-American music production - the project allows for a cross-cultural analysis of how the global cultural and technological flows involved in contemporary music production connect to local user practice in different geo-cultural contexts. Combining analyses of music websites with focus groups with young music listeners, the project adds a fresh perspective on contemporary music use, and contributes to wider discussions on the links between technology, society and culture.
Publications (10 of 15) Show all publications
Werner, A., Gadir, T. & De Boise, S. (2020). Broadening research in gender and music practice. Popular Music, 9(3-4), 636-651
Open this publication in new window or tab >>Broadening research in gender and music practice
2020 (English)In: Popular Music, ISSN 0261-1430, E-ISSN 1474-0095, Vol. 9, no 3-4, p. 636-651Article in journal (Refereed) Published
Abstract [en]

This article builds on research about gender in music practice, concerned with skewed musical canons, ratios and quotas of gender representation, unfair treatment and power dynamics, and the exclusionary enmeshment with music technologies. The aim is to critically discuss what ‘gender’ is understood to be, how it has been studied and how gendered power has been challenged, in order to suggest new routes for research on gender and music practice. While we count ourselves among the scholars working in the field and critically investigate our own work as well as that of others, the article addresses some additional concerns to those of previous studies by examining how gender is ontologically constructed in these studies, how intersectional approaches can enrich analyses of gender in music practice and how the material dimensions of music practice can be actively addressed. The conclusions outline suggestions for broadening research in gender and music practice.

Place, publisher, year, edition, pages
Cambridge University Press, 2020
Keywords
music, gender, feminist theory, musical practice, representation, women
National Category
Gender Studies Musicology
Research subject
Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-44597 (URN)10.1017/S0261143020000495 (DOI)000630378000015 ()2-s2.0-85102887160 (Scopus ID)
Available from: 2021-03-19 Created: 2021-03-19 Last updated: 2025-10-07Bibliographically approved
Werner, A. (2020). Gendering and music streaming: Discourse and algorithms on a music streaming service. In: Michael Ahlers, Lorenz Grünewald-Schukalla, Anita Jóri & Holger Schwetter (Ed.), Musik & Empowerment: (pp. 9-24). Weisbaden: Springer
Open this publication in new window or tab >>Gendering and music streaming: Discourse and algorithms on a music streaming service
2020 (English)In: Musik & Empowerment / [ed] Michael Ahlers, Lorenz Grünewald-Schukalla, Anita Jóri & Holger Schwetter, Weisbaden: Springer, 2020, p. 9-24Chapter in book (Other academic)
Place, publisher, year, edition, pages
Weisbaden: Springer, 2020
Series
Jahrbuch für Musikwirtschafts- und Musikkulturforschung, ISSN 2524-3101, E-ISSN 2524-311X
Keywords
Music, Streaming, gender, Spotify
National Category
Gender Studies Musicology Media and Communications
Research subject
Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-41195 (URN)10.1007/978-3-658-29706-0_2 (DOI)978-3-658-29705-3 (ISBN)978-3-658-29706-0 (ISBN)
Available from: 2020-06-23 Created: 2020-06-23 Last updated: 2025-10-07Bibliographically approved
Werner, A. (2020). Organizing music, organizing gender: Algorithmic culture and Spotify recommendations. Popular Communication, 18(1), 78-90
Open this publication in new window or tab >>Organizing music, organizing gender: Algorithmic culture and Spotify recommendations
2020 (English)In: Popular Communication, ISSN 1540-5702, E-ISSN 1540-5710, Vol. 18, no 1, p. 78-90Article in journal (Refereed) Published
Abstract [en]

Spotify is self-reporting to have 232 million monthly active users in July 2019, including 108 million paying subscribers. Often naturalized by listeners as a mere window into great collections of music, Spotify is an intricate network of music recommendations governed by algorithms, displayed as a visual interface of photos, text, clickable links, and graphics. With the aim to analyze how three Spotify functions, related artists, discover, and browse, organize and represent gender while organizing and representing music Spotify is here investigated through empirical material collected in qualitative online ethnographic studies during 2013–2015. The article problematizes how music is organized in algorithmic culture and uncovers gendering that can ensue as a result of the service’s recommendation algorithms: creating closer circles for music consumption, and organizing music by similarities in genre and gender.

Place, publisher, year, edition, pages
Routledge, 2020
Keywords
Music, gender, genre, algorithmic culture, streaming services, Spotify
National Category
Gender Studies
Research subject
Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-39954 (URN)10.1080/15405702.2020.1715980 (DOI)000507946100001 ()2-s2.0-85078591565 (Scopus ID)
Funder
Riksbankens Jubileumsfond, P11-0687:1
Available from: 2020-01-20 Created: 2020-01-20 Last updated: 2025-10-07Bibliographically approved
Johansson, S. (2019). Music in Times of Streaming: Transformation and Debate. In: Mark Deuze and Mirjam Prenger (Ed.), Making Media: Production, Practices, and Professions (pp. 309-320). Amsterdam: Amsterdam University Press
Open this publication in new window or tab >>Music in Times of Streaming: Transformation and Debate
2019 (English)In: Making Media: Production, Practices, and Professions / [ed] Mark Deuze and Mirjam Prenger, Amsterdam: Amsterdam University Press, 2019, p. 309-320Chapter in book (Other academic)
Place, publisher, year, edition, pages
Amsterdam: Amsterdam University Press, 2019
Keywords
music, streaming, digitalisation, music industry, online music consumption, music streaming services, Spotify
National Category
Media and Communications
Identifiers
urn:nbn:se:sh:diva-36541 (URN)10.1017/9789048540150.023 (DOI)9789462988118 (ISBN)
Funder
Riksbankens Jubileumsfond, P11-0687:1
Available from: 2018-10-11 Created: 2018-10-11 Last updated: 2025-10-07Bibliographically approved
Johansson, S., Werner, A., Åker, P. & Goldenzwaig, G. (2017). Streaming Music: Practices, Media, Cultures. London & New York: Routledge
Open this publication in new window or tab >>Streaming Music: Practices, Media, Cultures
2017 (English)Book (Refereed)
Place, publisher, year, edition, pages
London & New York: Routledge, 2017. p. 224
Keywords
streaming, music, cross-cultural, online music, Spotify, VKontakte, YouTube, everyday life, music use
National Category
Media and Communications Arts
Research subject
Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-32169 (URN)1488/42/2011 (Local ID)978-1-138-63313-1 (ISBN)978-1-315-20788-9 (ISBN)1488/42/2011 (Archive number)1488/42/2011 (OAI)
Funder
Riksbankens Jubileumsfond, P11-0687:1
Available from: 2017-02-25 Created: 2017-02-25 Last updated: 2025-10-07Bibliographically approved
Werner, A. & Johansson, S. (2016). Experts, dads and technology: Gendered talk about online music. International journal of cultural studies, 19(2), 177-192
Open this publication in new window or tab >>Experts, dads and technology: Gendered talk about online music
2016 (English)In: International journal of cultural studies, ISSN 1367-8779, E-ISSN 1460-356X, Vol. 19, no 2, p. 177-192Article in journal (Refereed) Published
Abstract [en]

With the internet and digital media technology increasingly central to practices around music, this shift is often seen as contributing to a networked music use characterized by individualism. Drawing on a focus group study with young adults in Stockholm and Moscow, this article argues, however, that digital music use today is shaped by discourses of difference, with gender a significant factor both in constructions of the ideal music and technology user, and in terms of musical influence and guidance. Taking into account contemporary research on new media technology, as well as feminist studies of technology and music, the article questions ideas of a neutral user of new music technologies, showing how the gendering of music and media technology can be seen as simultaneously context-bound and cutting across geographies.

Place, publisher, year, edition, pages
London: Sage Publications, 2016
Keywords
gender, the internet, media, music, technology
National Category
Music Media and Communications Gender Studies
Research subject
Critical and Cultural Theory; Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-25184 (URN)10.1177/1367877914555463 (DOI)000371602000004 ()2-s2.0-84975687726 (Scopus ID)1488/42/2011 (Local ID)1488/42/2011 (Archive number)1488/42/2011 (OAI)
Funder
Riksbankens Jubileumsfond, P11-0687:1
Available from: 2014-11-04 Created: 2014-11-04 Last updated: 2025-10-07Bibliographically approved
Werner, A. & Johansson, S. (2015). Genusskapande i digitalt musikbruk. In: Anja Hirdman; Madeleine Kleberg (Ed.), Mediers känsla för kön: feministisk medieforskning (pp. 155-170). Göteborg: Nordicom
Open this publication in new window or tab >>Genusskapande i digitalt musikbruk
2015 (Swedish)In: Mediers känsla för kön: feministisk medieforskning / [ed] Anja Hirdman; Madeleine Kleberg, Göteborg: Nordicom, 2015, p. 155-170Chapter in book (Refereed)
Place, publisher, year, edition, pages
Göteborg: Nordicom, 2015
Keywords
Genus, musik, medier, internet, teknik, användare
National Category
Media and Communications
Research subject
Critical and Cultural Theory; Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-27605 (URN)1488/42/2011 (Local ID)978-91-87957-12-3 (ISBN)1488/42/2011 (Archive number)1488/42/2011 (OAI)
Funder
Riksbankens Jubileumsfond, P11-0687:1
Available from: 2015-06-02 Created: 2015-06-02 Last updated: 2025-10-07Bibliographically approved
Werner, A. (2015). Introduction: Studying Junctures of Motion and Emotion. Culture Unbound: Journal of Current Cultural Research, 7(2), 169-173
Open this publication in new window or tab >>Introduction: Studying Junctures of Motion and Emotion
2015 (English)In: Culture Unbound: Journal of Current Cultural Research, E-ISSN 2000-1525, Vol. 7, no 2, p. 169-173Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press, 2015
National Category
Media and Communications Gender Studies Cultural Studies
Research subject
Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-27700 (URN)2-s2.0-85009424069 (Scopus ID)1488/42/2011 (Local ID)1488/42/2011 (Archive number)1488/42/2011 (OAI)
Funder
Riksbankens Jubileumsfond, P11-0687:1
Available from: 2015-06-12 Created: 2015-06-12 Last updated: 2025-10-07Bibliographically approved
Werner, A. (2015). Moving Forward: A Feminist Analysis of Mobile Music Streaming. Culture Unbound: Journal of Current Cultural Research, 7(2), 197-213
Open this publication in new window or tab >>Moving Forward: A Feminist Analysis of Mobile Music Streaming
2015 (English)In: Culture Unbound: Journal of Current Cultural Research, E-ISSN 2000-1525, Vol. 7, no 2, p. 197-213Article in journal (Refereed) Published
Abstract [en]

The importance of understanding gender, space and mobility as co-constructed in public space has been emphasized by feminist researchers (Massey 2005; Hanson 2010). And within feminist theory materiality, affect and emotions have been de-scribed as central for experienced subjectivity (Ahmed 2012). Music listening while moving through public space has previously been studied as a way of creat-ing a private auditory bubble for the individual (Bull 2000; Cahir & Werner 2013) and in this article feminist theory on emotion (Ahmed 2010) and space (Massey 2005) is employed in order to understand mobile music streaming. More specifi-cally it discusses what can happen when mobile media technology is used to listen to music in public space and it investigates the interconnectedness of bodies, mu-sic, technology and space. The article is based on autoethnographic material of mobile music streaming in public and concludes that a forward movement shaped by happiness is one desired result of mobile music streaming. The positive value of ‘forward’ is critically examined with feminist theory and the failed music lis-tening moments are discussed in terms of emotion and space.

Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press, 2015
Keywords
Apps, music, mobile phones, gender, space, emotion, streaming
National Category
Cultural Studies Gender Studies Media and Communications
Research subject
Critical and Cultural Theory
Identifiers
urn:nbn:se:sh:diva-27699 (URN)2-s2.0-85009372723 (Scopus ID)1488/42/2011 (Local ID)1488/42/2011 (Archive number)1488/42/2011 (OAI)
Funder
Riksbankens Jubileumsfond, P11-0687:1
Available from: 2015-06-12 Created: 2015-06-12 Last updated: 2025-10-07Bibliographically approved
Goldenzwaig, G. (2014). Music Consumption Practices in the Age of the Cloud: Listening to Russia. World of Media: Yearbook of Russian Media and Journalism Studies, 2013, 39-59
Open this publication in new window or tab >>Music Consumption Practices in the Age of the Cloud: Listening to Russia
2014 (English)In: World of Media: Yearbook of Russian Media and Journalism Studies, ISSN 2307-1605, Vol. 2013, p. 39-59Article in journal (Refereed) Published
Abstract [en]

The cross-cultural study ”Music in the Digital Age”  focuses on the impact of the Internet on music in everyday life. This article presents the first results from the Russian segment of the study: we look into how the growing Internet access affects the patterns of music-related practices in Russia.  Music is now ubiquitous in the everyday life of young people. It is strongly incorporated in the daily routine, and it is primarily associated with mood regulation and adaption to urban environments. Predictably, the effects of broad access to music result in the integration of online and offline-activities related to music. However, we also observe a contrast of the utilitarian effects of wide access, and the growing demand for materiality and privacy in music.

Place, publisher, year, edition, pages
Moscow, Russia: Lomonosov Moscow State University, 2014
Keywords
music use, the Internet, social media, music platforms, media consumption, materiality, sociality
National Category
Media and Communications Music
Research subject
Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-22455 (URN)1488/42/2011 (Local ID)1488/42/2011 (Archive number)1488/42/2011 (OAI)
Funder
Riksbankens Jubileumsfond, P11-0687:1
Available from: 2014-02-21 Created: 2014-02-21 Last updated: 2025-10-07Bibliographically approved
Co-InvestigatorWerner, Ann
Principal InvestigatorJohansson, Sofia
Co-InvestigatorÅker, Patrik
Coordinating organisation
Södertörn University
Funder
Period
2012-01-01 - 2016-12-31
National Category
Musicology
Identifiers
DiVA, id: project:1839Project, id: P11-0687:1_RJ

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