sh.sePublications
Change search
Link to record
Permanent link

Direct link
Publications (10 of 121) Show all publications
Oghazi, P., Palmié, M., Mostaghel, R. & Miehé, L. (2026). Digital business models and their implications for sustainability: A typology, industry examples, and paths for future research. Technological forecasting & social change, 226, Article ID 124568.
Open this publication in new window or tab >>Digital business models and their implications for sustainability: A typology, industry examples, and paths for future research
2026 (English)In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 226, article id 124568Article in journal, Editorial material (Other academic) Published
Abstract [en]

Digitalization supports business model innovations that reconcile economic and environmental benefits in various ways. Yet, the variety of sustainability-advancing, digitally enabled business model innovation (SDBMI) has not been explored systematically. We believe that acknowledging the heterogeneity of SDBMI can help both scholars and practitioners to better understand this important topic. Our editorial, therefore, goes beyond outlining the motivation for the special issue and introducing the featured articles. We also develop a typology of SDBMI and illustrate the eight archetypes that constitute this typology with industry examples. Finally, we propose a research agenda to guide future research on SDBMI. .

Place, publisher, year, edition, pages
Elsevier, 2026
Keywords
Business model archetypes, Business model typology, Digital business model innovation, Digital business models, Digital sustainability
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-59386 (URN)10.1016/j.techfore.2026.124568 (DOI)001717221500001 ()2-s2.0-105029382930 (Scopus ID)
Note

Pejvak Oghazi and Rana Mostaghel acknowledge support from the ECSEL Joint Undertaking (JU) under grant agreement No101007350 (AIDOaRt). The JU receives support from the European Union's Horizon 2020 research and innovation program and Sweden, Austria, Czech Republic, Finland, France, Italy, Spain.Lucas Miehé worked on this publication as part of the SWEET con-sortium PATHFNDR (SI/502259) funded the Swiss Federal Office of Energy.

Available from: 2026-03-05 Created: 2026-03-05 Last updated: 2026-04-08Bibliographically approved
Papadopoulou, C., Hultman, M. & Oghazi, P. (2026). Diversity in Femvertising: An Experimental Investigation. Psychology & Marketing, 43(3), 518-537
Open this publication in new window or tab >>Diversity in Femvertising: An Experimental Investigation
2026 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 43, no 3, p. 518-537Article in journal (Refereed) Published
Abstract [en]

Diversity in femvertising-advertising that empowers women through inclusive representation-has gained significant traction in recent times. Yet consumer perceptions of its authenticity and effectiveness remain underexplored. This study examines the impact of diverse representation in femvertising on brand attitudes, purchase intentions, and consumer behavior. Findings from four experimental studies reveal that diversity enhances brand perceptions and purchase intentions, mediated by perceived brand authenticity. However, political orientation moderates these effects; liberals respond more positively to diverse advertisements while conservatives prefer homogeneous representations. These insights highlight the importance of authenticity in femvertising and the potential risks of tokenism and political polarization. The research contributes to advertising knowledge by incorporating intersectionality, examining behavioral outcomes, and addressing the ideological divide in consumer responses. Practical implications suggest that brands should balance diversity with authenticity to foster inclusivity without alienating key audiences. Future research should explore the optimal level of diversity, long-term effects on brand loyalty, and the role of AI-driven personalization in diverse advertising.

Place, publisher, year, edition, pages
John Wiley & Sons, 2026
Keywords
authenticity, diversity, femvertising, political orientation
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-58432 (URN)10.1002/mar.70071 (DOI)001599797900001 ()2-s2.0-105019956563 (Scopus ID)
Available from: 2025-11-10 Created: 2025-11-10 Last updated: 2026-03-30Bibliographically approved
Oghazi, P., Kordestani, A. & Mostaghel, R. (2026). Ecosystem-based framework for organized cybercrime. The International Entrepreneurship and Management Journal, 22(2), Article ID 86.
Open this publication in new window or tab >>Ecosystem-based framework for organized cybercrime
2026 (English)In: The International Entrepreneurship and Management Journal, ISSN 1554-7191, E-ISSN 1555-1938, Vol. 22, no 2, article id 86Article, review/survey (Refereed) Published
Abstract [en]

The increasing complexity of organized cybercrime, fueled by rapid technological advancements and global interconnectedness, challenges traditional criminological theories and fragmented policy responses. This study conducts a comprehensive literature review using both systematic and snowballing methods across two databases. From a review of 92 articles, the study identifies: (1) major journal publications in organized cybercrime, (2) major theoretical foundations employed by academic research in organized cybercrime, and (3) significant gaps in current theoretical frameworks and practical interventions, particularly concerning informal governance structures, ideological cohesion, and technological enablers that sustain cybercriminal ecosystems. The study proposes (4) an organized cybercrime ecosystem framework, drawing on criminology, institutional theory, technology adoption models, and socio-technical perspectives, and (5) targeted intervention strategies to disrupt the operational logic of organized cybercrime. Theoretical and managerial implications, along with important limitations and avenues for future empirical research, are discussed at the end of the paper.

Place, publisher, year, edition, pages
Springer Nature, 2026
National Category
Business Administration Criminology
Identifiers
urn:nbn:se:sh:diva-59835 (URN)10.1007/s11365-026-01212-x (DOI)001744313300001 ()2-s2.0-105036491067 (Scopus ID)
Available from: 2026-05-29 Created: 2026-05-29 Last updated: 2026-06-03Bibliographically approved
Toorajipour, R., Oghazi, P. & Eaton, B. (2026). From connectivity to data ecosystems: a progression framework for IoT business models. Review of Managerial Science
Open this publication in new window or tab >>From connectivity to data ecosystems: a progression framework for IoT business models
2026 (English)In: Review of Managerial Science, ISSN 1863-6683, E-ISSN 1863-6691Article in journal (Refereed) Epub ahead of print
Abstract [en]

The rapid advancement of IoT technologies has enabled new forms of data flow among devices, people, and organizations. This has brought about the emergence of innovative business models with increasingly sophisticated value propositions. This study develops a typology and progression framework for IoT business models, highlighting how value creation and capture evolve as firms integrate IoT technologies. Based on a systematic literature review and multiple case studies, the present research identifies three distinct business model archetypes-namely, connectivity, servitization, and data ecosystems. Each archetype is characterized by specific mechanisms of value creation and capture. The resulting framework provides insights into support firms seeking to align IoT investments with their capabilities and market positioning. By offering a structured view of business model sophistication, this study contributes to the theoretical understanding of IoT business models, business model sophistication, and data ecosystems, while also informing managerial practice.

Place, publisher, year, edition, pages
Springer Nature, 2026
Keywords
IoT business model, Progression framework, Data ecosystem, Servitization, Connectivity, Typology, L86, O33, D23
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-60666 (URN)10.1007/s11846-026-01046-5 (DOI)001809803700001 ()
Available from: 2026-07-09 Created: 2026-07-09 Last updated: 2026-07-09Bibliographically approved
Fakhrai Rad, F., Oghazi, P., İzmir, O. & Kordestani, A. (2025). Adoption of AI Based Order Picking in a Warehouse in Turkey: Benefits, Challenges and Critical Success Factors. Review of Managerial Science, 19(11), 3495-3540
Open this publication in new window or tab >>Adoption of AI Based Order Picking in a Warehouse in Turkey: Benefits, Challenges and Critical Success Factors
2025 (English)In: Review of Managerial Science, ISSN 1863-6683, E-ISSN 1863-6691, Vol. 19, no 11, p. 3495-3540Article in journal (Refereed) Published
Abstract [en]

This research assesses the adoption of artificial intelligence (AI)-based batch order picking in a warehouse, focusing on benefits, challenges, and critical success factors. Using customer order data and simulation, the study employs a quantitative approach, combining mathematical and statistical estimations with qualitative examinations centered on interviews with the warehouse staff, its Enterprise Resource Planning (ERP) developer, and the AI developer. The findings of this mixed-method study reveal that the AI-based order-picking system (AI-based system) has improved order-picking efficiency by reducing travel distance and time. Nevertheless, challenges hinder maximum utilization of the system. In addition, the research highlights critical success factors and other benefits of adopting the system tailored to warehouse management. Understanding the lessons learned in this research is essential for businesses seeking to adopt AI to enhance their efficiency.

Place, publisher, year, edition, pages
Springer Nature, 2025
National Category
Business Administration Transport Systems and Logistics
Research subject
Baltic and East European studies
Identifiers
urn:nbn:se:sh:diva-54210 (URN)10.1007/s11846-025-00858-1 (DOI)001427340800001 ()2-s2.0-85218694648 (Scopus ID)
Funder
The Foundation for Baltic and East European Studies
Available from: 2024-06-12 Created: 2024-06-12 Last updated: 2026-06-01Bibliographically approved
Papadopoulou, C., Hultman, M. & Oghazi, P. (2025). Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset. Psychology & Marketing, 42(3), 817-841
Open this publication in new window or tab >>Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset
2025 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 42, no 3, p. 817-841Article in journal (Refereed) Published
Abstract [en]

Femvertising, a progressive advertising approach, combines product promotion with empowering messages for women. Recent trends, especially in feminine hygiene, have shifted towards such empowering narratives, moving away from traditional stigmatized portrayals of women. This research investigates how femvertising impacts consumer perceptions in feminine hygiene advertising. Focusing on transformational versus informational advertising, we examine femvertising's effects on purchase behavior together with the role of perceived authenticity, and the impact of consumers' construal level mindset. The findings from four experimental studies reveal that transformational messages significantly boost purchase behavior more than informational ones. Key to this effect is the alignment of message framing with the consumer's construal level and the mediating role of perceived authenticity. These results provide critical insights for brands using femvertising strategies, emphasizing the importance of authentic, resonant messages aligned with the target audience's mindset.

Place, publisher, year, edition, pages
John Wiley & Sons, 2025
Keywords
construal level mindset, femvertising, Informational/transformational advertising, perceived authenticity
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-55813 (URN)10.1002/mar.22153 (DOI)001363026400001 ()2-s2.0-85210152752 (Scopus ID)
Available from: 2024-12-09 Created: 2024-12-09 Last updated: 2025-10-07Bibliographically approved
Chirumalla, K., Oghazi, P., Nnewuku, R. E., Tuncay, H. & Yahyapour, N. (2025). Critical factors affecting digital transformation in manufacturing companies. The International Entrepreneurship and Management Journal, 21(1), Article ID 54.
Open this publication in new window or tab >>Critical factors affecting digital transformation in manufacturing companies
Show others...
2025 (English)In: The International Entrepreneurship and Management Journal, ISSN 1554-7191, E-ISSN 1555-1938, Vol. 21, no 1, article id 54Article in journal (Refereed) Published
Abstract [en]

Digital transformation represents a compelling opportunity for manufacturing companies to enhance their competitiveness. This transformative journey offers myriad possibilities, including improved connectivity between workers and machines, as well as seamless machine-to-machine interactions. However, many manufacturing companies encounter challenges when attempting to implement digital transformation effectively. The process of digital transformation is often slow, and most companies find themselves in the early stages of adoption, grappling with the ambiguity surrounding the associated technologies. A systematic approach for the implementation of digital transformation is still elusive for many manufacturing companies. The number of studies exploring digital transformation is increasingly growing, encompassing various sectors and domains. However, within the manufacturing sector, there remains a need for further research and clarity on systematic implementation approaches. To address these issues, this research undertakes a comprehensive analysis to identify the critical factors that influence digital transformation in the manufacturing sector. The objective of this research is to identify the factors that drive the success of digital transformation in manufacturing companies while also uncovering factors that, when neglected, could lead to failure. Through a systematic literature review, this research identifies 11 critical factors. These factors serve as the basis for developing the ARTO model, a structured framework comprising four distinct categories: "Awareness-related factors," "Readiness-related factors," "Technology Selection-related factors," and "Operations-related factors." Moreover, this research incorporates expert perspectives gathered through a survey to refine the ARTO model. This study offers the ARTO model and digital transformation definition as practical tools for successfully implementing digital transformation in manufacturing companies, while also delineating the intricate relationships among the crucial factors. By shedding light on the factors underpinning digital transformation in the manufacturing sector, this research contributes to the ongoing discourse and facilitates more effective adoption of digital transformation strategies.

Place, publisher, year, edition, pages
Springer Nature, 2025
Keywords
entrepreneurs' disengagement, physical disengagement, emotional disengagement, team vision, family emotional support, social networks' emotional support, work-family conflict, perceived social support, demands-resources model, multidimensional scale, psychological conditions, employee engagement, exit, experience, identity, networks
National Category
Production Engineering, Human Work Science and Ergonomics Information Systems, Social aspects
Identifiers
urn:nbn:se:sh:diva-56337 (URN)10.1007/s11365-024-01056-3 (DOI)001400083100001 ()2-s2.0-85217629106 (Scopus ID)
Available from: 2025-02-05 Created: 2025-02-05 Last updated: 2025-10-07Bibliographically approved
Palmié, M., Aebersold, A., Oghazi, P., Pashkevich, N. & Gassmann, O. (2025). Digital-sustainable business models: Definition, systematic literature review, integrative framework and research agenda from a strategic management perspective. International journal of management reviews (Print), 27(3), 346-374
Open this publication in new window or tab >>Digital-sustainable business models: Definition, systematic literature review, integrative framework and research agenda from a strategic management perspective
Show others...
2025 (English)In: International journal of management reviews (Print), ISSN 1460-8545, E-ISSN 1468-2370, Vol. 27, no 3, p. 346-374Article, review/survey (Refereed) Published
Abstract [en]

The era of digitization coincides with a growing interest in social and environmental sustainability. Management scholars, therefore, turned their attention to the intersection of both trends, seeking a better understanding of how firms can manage digital sustainability. Business models are a central element in the strategic management of digital sustainability. Due to the diverse roots in the digitization literature, the sustainability literature and the business model literature, previous work on digital-sustainable business models is highly fragmented. We, therefore, develop a strategic management framework and conduct an integrative literature review to synthesize fragmented insights, covering 134 studies published between 2007 and 2023 in leading academic journals. Examining the synthesized body of knowledge from the lens of affordances and our framework's inclusive strategic management perspective, we then identify promising avenues for further strategy research. Among others, future research should examine complementarities and conflicts between the three business model dimensions (value propositions, value creation and delivery processes, value capture mechanisms), between multiple options within each dimension, between different digital technologies, between various digital affordances, between digitalization and sustainability and between the outcomes of the triple-bottom-line. More efforts should also be directed towards the antecedents and boundary conditions of digital-sustainable business models and towards questions of generalizability, especially towards generalizable theoretical mechanisms. Our framework, synthesis and research agenda support strategy scholars in advancing our understanding of business models for digital sustainability.

Place, publisher, year, edition, pages
John Wiley & Sons, 2025
Keywords
industry 4.0 technologies, resource-based theory, electric vehicles, smart grids, big data, innovation, organization, energy, servitization, economy
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-54726 (URN)10.1111/ijmr.12380 (DOI)001303593600001 ()2-s2.0-85203043915 (Scopus ID)
Available from: 2024-09-11 Created: 2024-09-11 Last updated: 2025-10-07Bibliographically approved
Patel, P. C., Karlsson, S. & Oghazi, P. (2025). Fits like a glove? Knowledge and use of size finders and high-end fashion retail returns. Journal of Innovation and Knowledge, 10(5), Article ID 100779.
Open this publication in new window or tab >>Fits like a glove? Knowledge and use of size finders and high-end fashion retail returns
2025 (English)In: Journal of Innovation and Knowledge, ISSN 2530-7614, E-ISSN 2444-569X, Vol. 10, no 5, article id 100779Article in journal (Refereed) Published
Abstract [en]

With returns imposing a growing burden on retail supply chains, major e-commerce platforms are increasingly implementing size recommendations to curb returns. Based on a fit valence and fit reference framework, we test whether customers using the size finder are more likely or less likely to return products. We use confidential data from a major fashion e-commerce platform in Sweden that introduced a size finder based on customer-supplied information on weight, build, hips, waist, shoulders, leg-to-torso length, and body shape. In a sample of 496,365 items ordered by 75,707 customers from 113 countries between July 2015 to April 2022, those using the size finder are 0.65% more likely to return an item. The findings are robust to a variety of econometrics tests. Furthermore, machine learning analysis based on gradient boosted trees shows that size finder is among the least important features in predicting returns. However, for each unit quarterly increase in the use of the size finder with purchased items, the customer lifetime value (CLV) increases by 7.51% in the next quarter and 5.53% in the subsequent quarter. Post-hoc interviews with executives in the e-commerce sector demonstrated that, when implementing size recommendation tools, managers in fashion retailers must weigh a small increase in returns against higher CLV from repeat customers.

Place, publisher, year, edition, pages
Elsevier, 2025
Keywords
Fashion, Retail Operations, Return Supply Chain, Size
National Category
Business Administration
Identifiers
urn:nbn:se:sh:diva-57995 (URN)10.1016/j.jik.2025.100779 (DOI)001586681500001 ()2-s2.0-105012954668 (Scopus ID)
Available from: 2025-09-01 Created: 2025-09-01 Last updated: 2025-10-27Bibliographically approved
Rytkönen, P. I., Pashkevich, N., Oghazi, P. & Mostaghel, R. (2025). Island entrepreneurship and entrepreneurial ecosystems: current debates and future research directions. International Journal of Entrepreneurial Behaviour & Research, 31(6), 1600-1617
Open this publication in new window or tab >>Island entrepreneurship and entrepreneurial ecosystems: current debates and future research directions
2025 (English)In: International Journal of Entrepreneurial Behaviour & Research, ISSN 1355-2554, E-ISSN 1758-6534, Vol. 31, no 6, p. 1600-1617Article in journal (Refereed) Published
Abstract [en]

AbstractPurpose – Island entrepreneurship is a relatively new research direction within entrepreneurship research. Mostpreviousresearch hasfocused on empiricalstudiesin specific island contexts. The purpose of this article isto (1)investigate how island entrepreneurship has been explored, (2) develop a theoretical foundation forconceptualising island entrepreneurship through the lens of entrepreneurial ecosystems theory and (3)propose a set of future research directions to advance the field

Design/methodology/approach – This article employs a literature review methodology, analysing 89 articlesthrough text analysis. The analysis identified 18 interrelated categories and then organised them into seven overarching themes.

Findings – Many studies highlight the key role of collective action and cooperation as prerequisites forentrepreneurial success. The main finding is that the entrepreneurial ecosystems approach can serve as anumbrella for addressing various research gaps, complex contexts and settings influencing entrepreneurialinteractions, resource use and the type of local institutions that either support or hamper entrepreneurialactivities on islands. This approach generates new knowledge to promote actionable entrepreneurial solutionsand policies for islands.

Originality/value – The paper’s originality lies in applying the entrepreneurial ecosystems approach to thespecific context of island entrepreneurship. It offers a holistic perspective that addresses previouslyunderexplored complexities, such as interactions between entrepreneurs, resource usage and the role of localinstitutions on islands.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2025
Keywords
Island entrepreneurship, Island businesses, Island ecosystems, Entrepreneurial ecosystems, Islaand context
National Category
Business Administration
Research subject
Politics, Economy and the Organization of Society
Identifiers
urn:nbn:se:sh:diva-56908 (URN)10.1108/IJEBR-05-2024-0522 (DOI)001461570800001 ()2-s2.0-105002115526 (Scopus ID)
Available from: 2025-04-08 Created: 2025-04-08 Last updated: 2026-04-20Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-2125-6155

Search in DiVA

Show all publications