The article examines the shifting normative role of the conceptual metaphor of anger in Ukrainian. An online survey supports the hypothesis that conventional figurative expressions of anger are declining in their regulatory function, while they are increasingly perceived as offensive and impolite, particularly in urban contexts and among younger speakers. This shift is driven by a change in the figurative interpretation of anger-related idioms, which are increasingly understood more literally, especially in power-dynamic contexts.

The paper claims a cyclic evolvement of the multidimensional concept LOVE incurred by gradual changes in the degree of salience of critical parameters that the construal of love involves. A comprehensive account of modifications in the concept organization invites an alternative set of tools for emotion knowledge processing. Therefore, the aptness of configuration space as a tool for the analysis of concept elaborateness is tested with the purpose to establish a valid system of parameters profiling the cognized experience of various kinds of love.