Ideology plays a vital role in politics, but not only so. Also in consumer life, ideologically based attitudes and stances are immanent. Building on four different business models within the fashion industry, a model with two axes is presented. The two axes are conceptual recursion and consumption as social ideology. Fashion easily contains a progressive attitude; the social environment creates a milieu where consumers and businesses operate, and in this ambiance of ideas they will be able to (inside-out or outside-in) foot themselves in ideology. Hence, fashion can be said to uphold ideological attitudes, whether explicit or not. The model captures these ideological mindsets. It makes clear how the business models in themselves are ridden by ideology and the expression of brands, as well as bringing an overall understanding of the role ideology plays in entrepreneurship and enterprise development in the fashion industry.

Se hit! reklamens pockande envisa stridsrop ljuder genom samhället, ända in i denna bok. Som en kärleksaffär med förhinder penetrerar bokens nio brev olika aspekter av företagsekonomin och marknadsföringens dolda, smygande teaterförställning där vi alla är skådespelare och publik, vare sig vi vill eller inte. Samtidigt.

Our main goal is to propose a prototype for a model in order to qualitatively vet uncontrolled behavior, foremost criminal recidivism, and we put forward the following research question (RQ): how might a prototype be constructed theorizing the process of uncontrolled repetitive behavior?  This paper is of a Conceptual design type. The conceptual design shows that each type of movement that a criminal makes has its own particularity and opportunity that cannot be repeated exactly from one event to the next. That is, the progress in an individual trajectory is dynamic in its character and cannot be reversed, here identified as Dynamic Replication rather than repeat behavior.  With this research it is probably safe to say that an individual has little knowledge of the direct outcome of a process of repetitive behavior and thus has little chance of departing from it, at least all by themself. In the criminal case, there are organizations that work in the direction of accepting a Dynamic Replication, which means an acceptance of processes in social networks but aiming to other desires and an individual mind. The prototype purports to help render clear—factor by factor, step by step, event by event, prop by prop—an individual’s entrapment through a recurrent mimicking behavior, frequently out of rational control in terms of its teleological outcome.